ExactTarget Launches New Salesforce.com Integrated Capabilities for Advanced Marketing Automation at Dreamforce

New Closed-Loop Automation Capabilities Empower Salesforce CRM Clients of All Sizes and Levels to Improve Lead Nurturing
Dreamforce 2008
booth #470

ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, today launches new marketing automation solutions to help marketers increase their influence on lead nurturing by cultivating deeper relationships with existing customers and new business prospects. With new capabilities that are tightly integrated with Salesforce CRM, the new solutions also minimize the level of interaction that is needed by marketers – saving time and money, and allowing them to focus on nurturing prospects to become converted customers.

“Lead nurturing and CRM through marketing automation helps organizations capitalize on every opportunity that comes into the pipeline because it allows for a hands-off, but at the same time very targeted and relevant approach,” said Scott Roth, director of product marketing for ExactTarget. “The economy is volatile and for marketers this means optimizing their campaigns and nurturing new and repeat business is vital for success.”

For example, Scribe Software, an ExactTarget and salesforce.com integrated client, is using the solution to generate additional business opportunities from existing and prospective customers. “This integrated solution has helped our organization provide customers with timely and targeted information, automating manual communications which has generated a positive ROI in only a matter of weeks,” said Tom Williams, vice president of business development for Scribe Software.

At Dreamforce, one of the world’s largest gatherings of sales and marketing professionals presented by salesforce.com, Scribe Software, ClickMail Marketing and ExactTarget will present a session to attendees entitled, “Time is On Your Side: Increasing ROI Through Automation,” a presentation focused on showing marketers tangible examples of how marketing automation can optimize their marketing programs.

ExactTarget’s new marketing automation solutions are tailored to specifically meet the needs of the diverse Salesforce CRM client base and current ExactTarget customers:
ExactTarget: Email Marketing – for organizations with simple straightforward communications and automation needs
ExactTarget: Distributed Organization – for organizations that need to manage automated consistent communications across several disparate customer-facing teams
ExactTarget: Advanced Marketing Automation – for organizations with sophisticated prospect capture, data aggregation, data processing and lead nurturing needs

For more information about ExactTarget’s marketing automation solutions for salesforce.com marketers, please visit www.appexchange.com or visit booth #470 at Dreamforce.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget-Salesforce Integration and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

Contacts

Dittoe Public Relations
Lauren Sanders, 317-202-2280 x.10
lauren {at} dittoepr(.)com