Digital Signage Expo Announces Wednesday, 2/25/08 Keynote Session

Atlanta – Digital Signage Expo (DSE), Interactive Technology Expo (ITE), and Out-of-Home Network Show (OOHNS), the industry’s premier International Conference Summit and Trade Show, and the only place where digital signage and interactive technologies are exclusively showcased all in one place has announced that Alice Gold, Senior Vice President Marketing Insights for OTX Research will be the first keynote presenter at the 2009 conference.

Ms. Gold will present an in-depth analysis and strategic insights from OTX’s recently released study entitled, “Engaging People With Digital Out-of-Home Media,” an unprecedented Digital OOH Media Awareness & Attitude Study that provides insights into how place-based digital video advertising can be used to reach consumers on Wednesday, February 25th at 7:45-8:45am.
Ms. Gold will discuss how place-based advertisers can maximize sales lift and enhance branding opportunities by leveraging the study results. OTX was commissioned by SeeSaw Networks to conduct primary research about the role digital out-of-home media plays in today’s media landscape, how effective advertising is on digital screens in terms of engagement and how the diverse placement of digital OOH compares to other media. Peter Bowen, CEO of SeeSaw Networks will also provide insights about real-world application of the research.
Chris Gibbs, President, Chief Operating Officer of Exponation, LLC, the producer of Digital Signage Expo said, “We are always excited to have the opportunity to provide information that will help those who do business in this industry grow their businesses,

because our mission is to promote the growth of the industry through education. DSE is where people come to learn what they need to know about existing and new technologies and how to move their respective organizations into the digital communications age.”

Digital Signage Expo, Interactive Technology Expo, and Out-of-Home Network Show will be co-located at the Las Vegas Convention Center for an even bigger exposition to run February 24-26, 2009. To exhibit or attend any of the three shows, contact Chris Gibbs at (770) 649-0300 ext. 17, or for more information, visit www.digitalsignageexpo.net.

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For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc., (386) 447-0018

gwolff {at} market-works(.)com