Sybase 365 Reports Unprecedented Surge in Text Messages across America During Tuesday’s Presidential Election

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging services, reported an unprecedented surge in SMS traffic during the 10 minutes immediately following the official announcement that Barack Obama was elected the 44th president of the United States of America.

Last night, between 8:00pm and 8:10pm PST, the volume of messages surged over 3 times the “normal” volume for that time of day. The hour between 8:00pm and 9:00pm PST was 9% greater than the same hour on the previous day.

As polling stations closed across the country and specifically between 4:00pm and 9:00pm PST, Sybase 365 estimates that more than 1.2 billion SMS messages were sent across the Country.

Throughout Tuesday, the total number of text messages sent was 10 percent higher than the previous day.

“Such a surge is not surprising, as text messaging has become so ubiquitous around the world,” said Marty Beard, president, Sybase 365. “This is a great example of the power of mobile messaging as a communication tool for the masses.”

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader in mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 200 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 3 billion subscribers around the world. For more information, visit: www.sybase.com/365.

Contacts

Sybase 365
Shahzia Banth, 925-487-7139
shahzia.banth {at} sybase(.)com
or
Incisor Communications for Sybase
Jeannine Kilbride, 212-857-9381
jeannine.kilbride {at} incisorpr(.)com