Tags: Apple, Apple iPhone, Apple iPhone 3G, Atomic Public Relations, atomicpr.com, CZECH REPUBLIC, Denmark, France, Holland, Japan, Los Angeles, Mountain View, New York, Nick Olsson, Ocarina, San Francisco, Smule, smule.com, Sonic Boom, Sonic Lighter, Sonic Vox, Spain
iPhone Application Developer Achieves Multiple #1 Rankings in Six Top Markets and #2 in the U.S.;
Set to Present at This Week’s Under the Radar: Mobility Conference
Atomic Public Relations (www.atomicpr.com), the leading source for alternative PR energy, today announced it was selected as PR agency of record for Smule (www.smule.com), a premier developer of interactive sonic applications for the iPhone. Smule’s first four applications, including Sonic Lighter™ and Ocarina, have been launched to significant tech and mainstream acclaim, including multiple rankings as the #1 Paid Application in the Czech Republic, Denmark, France, Holland, Japan and Spain, and #2 in the U.S. According to Smule, Atomic was chosen for its successful background in mobile, strong track record launching and building Internet brands and a reputation for generating major impact on reasonable budgets.
Smule will present at this week’s Under the Radar: Mobility conference in Mountain View, CA.
“Smule was unknown two months ago, and in fact, was only founded earlier this year,” said Jeff Smith, Smule’s chief executive officer. “Atomic has successfully launched our first four products quickly and with big impact, putting our new company squarely on the map. Our initial press activity, driven by Atomic, was syndicated internationally, driving our first product to a top ten application in no less than ten significant markets. Our latest, Ocarina, is now a #1 application in more than five important markets, and #2 in the U.S. store.”
Smule introduced the Sonic Lighter in September, allowing users to spread light over sound using the new Smule Sonic Network™. This Sonic Network now spans 3,500 unique geographic locations and six continents. To date, users of the Sonic Lighter have burned 1.7 MegaJoules of energy since the introduction of the product just a few weeks ago. Atomic has since supported the high-profile launches of three additional applications – Sonic Boom, Sonic Vox and Ocarina – based on their innovative mobile Sonic Network that extend the range of musical, physical and social interactions capable via iPhone.
“Smule is on the leading edge of development for iPhone,” said James Hannon, Atomic co-founder. “Not only are its first four applications just plain cool, but the company’s sonic networking technology and synthesis platform will allow its developers to push mobile apps and creative interactivity beyond what we can even predict today.”
This year, in addition to its ongoing work for numerous leading tech and consumer companies, Atomic has managed a rapid fire string of successful mobile product launches for clients Verizon Wireless, Dial Directions and Kinoma Play as well as for new Internet brands like animoto, Kidzui, Living Social and Mint. Atomic also handled recent programs for PhotoBucket in the run-up to its acquisition by MySpace, Linkedin in its growth from 8 million to 24 million members and Rapt prior to its acquisition by Microsoft in March of this year. In each case, Atomic handled strategy, positioning, messaging and corporate communications, product launches, developer programs and other related communications.
About Smule
Smule is a premiere developer of interactive sonic applications for the iPhone with headquarters in Menlo Park, California. Founded in June of 2008 and backed by Bessemer Venture Partners and Maples Investments, Smule has created an innovative mobile audio platform, enabling a new generation of applications for the iPhone. The Smule Ocarina expands upon a growing family of products that Smule has developed for the iPhone. Smule introduced the Sonic Lighter™ in September, allowing users to spread light over sound using the new Smule Sonic Network™. This Sonic Network now spans 3500 unique geographic locations and six continents. More information about Smule can be found on the Internet at http://www.smule.com. Smule, Sonic Network, and Sonic Lighter are trademarks of SonicMule, Inc. Apple is a registered trademark of Apple Computer. iPhone and Appstore are trademarks of Apple Computer.
About Atomic Public Relations
Alternative PR energy
Atomic Public Relations has deep experience with top brands in technology, consumer tech and digital entertainment; classical PR skills and relationships in broadcast, print media and the blogosphere; and leading edge capabilities in new media, digital video, SEO and SEM.
Then we bring some science. Visualization apps, analytics and efficient systems sharpen strategy, enhance creativity and drive better results. Usually 100% better or more, across numerous measures of PR goodness.
Atomic’s clients span public companies like Verizon (NYSE:VZ), Echelon (NASDAQ:ELON) and Hotwire, an Expedia company (NASDAQ:EXPE); fast growing mid-stage companies such as Six Apart, TrustedID and Hydra Networks; and exciting start-ups like Mint.com, Kidzui and Smule.
Atomic has offices in San Francisco, Los Angeles and New York, along with strong network partnerships across Europe, Asia and Pacific. For more information, please visit www.atomicpr.com.
Contacts
Atomic Public Relations
Nick Olsson
415-402-0230
nick {at} atomicpr(.)com
