Passionato Appoints Unanimis To Handle Its Online Advertising Sales Account

Passionato looks to capitalise on its valuable (predominantly affluent, over 40 and male) audience by appointing the UK’s largest exclusive independent ad network

London – 13 November, 2008 – Newly launched online classical music site Passionato (www.passionato.com) establishes itself as a premier online advertising destination with the assistance of Unanimis (www.unanimis.co.uk).

Passionato, which launched on September 11 in the UK (with the US and mainland Europe and Asia to follow) and has been billed as ‘iTunes for classical music lovers’, already has a valuable database of over 10,000 registered users and has had over 100,000 unique visits since launch. Passionato has identified its registered user base as 84% male, with 50% aged 40+ (35% aged 55+).

The appointment of Unanimis will help Passionato capitalise on this affluent and hard to reach online audience.

Rob Gotlieb, Director of Marketing & Business Development at Passionato, says: “The 3 Unanimis channels that Passionato will be included in (affluent, e-commerce and 50+) are an excellent match with the premium audience served by Passionato.com and the kinds of brands that will really appeal to them, as well as being a perfect fit with the positioning of the Passionato brand.”

He adds: “Passionato is continuing to develop from a site that offers high quality (320kbps and lossless FLAC) classical music downloads, into a broader platform that promotes exclusive classical music content from orchestras and artists. Unanimis is perfectly placed to provide access to a huge network of brands that want to be associated with our highly valuable audience.”

Regan Murray, Head of Commercial Development at Unanimis, says: “Passionato is a very interesting client for us. Not many web-based companies have as their majority demographic the elusive male over 40s market. With our sector experience working with clients such as Ticketmaster, We7, LOVEFiLM and SAGA, Passionato will be an exciting addition to our premium brand portfolio.”

For more information or to arrange an interview please contact:

Bella McAvoy

Bella McAvoy PR

bella {at} bellamcavoypr(.)com

+44 (0)7980 044672

Rob Gotlieb

Passionato

rob {at} passionato(.)com

+44 (0)7908 398 826

About Passionato

Passionato is the world’s most comprehensive online high quality audio (320kpbs and lossless FLAC) classical resource, and is the only site that provides access to catalogues from the largest major classical labels as well as the key independent classical labels.

Launched in September 2008 and designed for classical music lovers, Passionato’s main features are: DRM-free recordings, transferable to any portable device and burnable to CD; high audio quality downloads (320kbps MP3 and lossless FLAC); access to free software (the Passionato Player), specifically developed to help organise users’ existing classical CDs alongside tracks purchased through the Passionato Store; an unprecedented level of recording information which users benefit from when they download a track, work or album, and when they import their own CD libraries to their computers; and the ability to search Passionato’s recordings using over 10 fields, including by work, composer, conductor, ensemble and record label.

Please visit www.passionato.com

Passionato.

Classical Redefined.

About Unanimis

Unanimis specialises in internet advertising, delivering audiences for advertisers and advertising revenue for website publishers. The company’s portfolio includes some of the strongest online brands, such as the AA, Shopping.com, ITN, Ticketmaster, LOVEFiLM and Five.

Unanimis is Europe’s leading digital advertising specialist, listed as the number one exclusive digital Ad network by the NMA Marketing Service Guide 2007, ranked 3rd and the only premium sales house in the top 10 IPA Digital Media Owners Image Survey 2008 and listed in the Top 50 fastest growing Digital Media Companies, Media Momentum, 2008.

Unanimis offers six products: Brand, premium site-specific branding opportunities and tailored advertising packages; Relevance, content category, contextual, audience segmentation and behavioural targeting across our exclusive transparent network; Response, performance advertising across the UK’s largest exclusive, IASH approved network; Mobile, for UK and Pan European opportunities on and off portal sites; Video, video advertising sold across premium site-specific brands contextual, demographic and geographic targeting; and In-game, offering integrated partnership and sponsorship opportunities.

Please visit www.unanimis.co.uk