Spectrum Interactive beats credit crunch and keeps media sales on the up

13 November 2008 – Beating industry standards on click through rates by a staggering 10 times Spectrum Interactive provides its clients with greater media sales reach than other major players. The prominent position of Spectrum’s media screens in some 27 UK airports allows campaigns to be seen by 98% of passengers – a impressive 210 million people every year.

“In the current climate media buyers have to use their spend creatively. They need to minimise wastage and achieve results. Spectrum Interactive has a well defined location based estate of UK airports, hotels and other travel related locations, making our offering targeted and precise. Our client list includes major brands like BAA (in fact almost every UK airport), Premier Inn, Travelodge, Accor and many other hotel names.” commented Daniel Gray, Head of Marketing, Spectrum Interactive.

Jamie True, of Selective Media added, “We are the exclusive online media sales partner for Spectrum, and our location based online campaigns have achieved Click-Thru-Rates a massive x10 above industry CTR. The targeted basis of the Spectrum locations enables media buyers to achieve results beyond normal online media routes. Add the airport desk media screens and we can offer hugely successful and integrated campaigns online and offline.”

Ends

About Spectrum Interactive

Based in Hemel Hempstead, Hertfordshire, Spectrum Interactive are providers of internet desks, WiFi hotspots and media screens. Spectrum provides 1,725 internet desks and 1,000 WiFi hotspots to clients including almost all UK airports, a wide range of UK hotel brands notably Travelodge, Premier Inn and Express by Holiday Inn. Millions of regular end users benefit from a high quality, affordable and reliable service.

Selective Media is Spectrum Interactive’s media sales partner.

If you want to know more or to arrange an interview with Spectrum Interactive please contact

PRPR

Becky Maurice-Cohen / Madalene Whitson

Tel: 01442 245030

Email: becky {at} prpr.co(.)uk / madalene {at} prpr.co(.)uk

Web: www.prpr.co.uk

For more information on Spectrum Interactive please contact

Daniel Gray

Spectrum Interactive

Tel 01442 205515

www.Spectruminteractive.co.uk