Fractal Analytics ranked No. 1 in “The Black Book of Outsourcing List for Top Ten KPO: Retail and Consumer Goods”

Mumbai, November 13, 2008: Fractal Analytics Ltd., a leading provider of predictive analytics services, has been ranked No 1 in the Top Ten KPO list for Retail and Consumer Goods by The Black Book of Outsourcing, placing it ahead of industry titans like Infosys and Wipro.

“The retail and consumer goods companies are facing unique challenges running into a recessionary environment and we are helping them with complex issues in pricing and promotions optimization”, said Pranay Agrawal, EVP Client Services, Fractal Analytics. “The endorsement inspires us to continue enhancing the value we are providing our clients globally”.

“Our position at the top of this Retail and CPG KPO list is a reflection of our focus on cutting edge analytics in these industries” said Srikanth Velamakanni, CEO, Fractal Analytics. “Our retail analytics services are specifically designed to help retail and CPG/FMCG companies make better decisions using the power of analytics. Our solutions like brand scorecards, pricing, loyalty & consumer insight analytics are vital for consumer packaged goods and retail organizations in delighting their customers at the First and Second Moments of truth – at the time of buying and using their products”.

The Black Book of Outsourcing is highly endorsed by industry experts and has evaluated several companies providing analytics services for this survey.

The complete Black Book of Outsourcing KPO rankings can be accessed at:

http://theblackbookofoutsourcing.com/vendors-kpo-retail-consumer-goods-2008.htm

About Fractal Analytics

Fractal Analytics is a leading provider of advanced analytics services and helps companies across the globe enhance profitability by powering their customer management efforts with scientific decision making. Fractal has deployed analytics to drive significant value for many Fortune 1000 companies in the areas of customer acquisition, retention, value enhancement, risk management and marketing optimization. Fractal caters to companies in retail, CPG, financial services, insurance and telecom industries. Fractal has global presence with offices in New Jersey, California, Mumbai, Singapore, New Delhi and Kolkata.

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