International Postal Executive Elmar Toime Joins Earth Class Mail Board of Advisors

Former New Zealand Post CEO and Royal Mail Executive Deputy Chairman Brings Expertise in Postal Innovation and Strategic Partnerships to the World’s Leading Online Postal-Mail Provider

Earth Class Mail Corp., the global leader in delivering postal mail via the Internet, announces the appointment of former New Zealand Post and Royal Mail executive Elmar Toime to its Board of Advisors. Toime, who currently is an independent advisor to the postal sector, brings to Earth Class Mail a track record of innovation in mail-services diversification and national-post management at a time when the company is expanding its presence globally through technology licensing partnerships with national posts worldwide. Recently, the company announced a landmark strategic partnership with Swiss Post to operate Earth Class Mail under the post’s own venerated brand in Switzerland and in 15 other countries where it has an operational presence.

Toime served as CEO of New Zealand Post from 1993-2003, during which time he successfully diversified its business base and led the establishment of a new, full-service retail bank, Kiwibank Ltd., as a subsidiary. In March, 2003, he was appointed Executive Deputy Chairman of Royal Mail Group PLC in Great Britain and became chairman of its management board. He left Royal Mail in late 2004 to form his consultancy; in that same year, he received the Industry Leadership Award at the World Mail Awards in Berlin. Toime also serves on the supervisory board of the Deutsche Post World Net, the world’s leading logistics group.

“Very few executives within the postal industry are afforded the global recognition and respect that Mr. Toime is,” said Ron Wiener, CEO of Earth Class Mail. “Elmar has seen from the helm the bracing impact of rapid changes in technology, market needs, regulatory regime and environmental priorities that are affecting all posts today, and his recognition of the transformative force of Earth Class Mail’s technology platform is both a testament to his vision for bridging posts into the future and a validation, for our company, that we are indeed on the right course.”

“Earth Class Mail shows a new and original future for an industry that has had a tradition of innovation,” said Toime, “from invention of the humble postage stamp to the creation of telecommunications infrastructure. The power of the Internet — and the need to keep postal services relevant for customers, senders and receivers alike — come together in Earth Class Mail’s service. I am delighted to have a role in this.”

About Earth Class Mail

Earth Class Mail™ provides the only online postal-mail service designed for individuals, small businesses, enterprises, government agencies, the military, and national posts. Customers in more than 175 countries now receive their postal mail at one of 23 U.S. addresses — from New York to Los Angeles — and access it online, 24×7. This user-directed service offers remote-access and delivery options unavailable with traditional PO boxes, private mailbox services or executive suites. For the enterprise and government, Earth Class Mail digitizes paper mail at its entry point, injecting it directly into an organization’s electronic workflow and saving 75% of typical document lifecycle costs. The environmental benefits associated with Earth Class Mail’s solution include reductions in carbon emissions and a 400% increase in recycling compared to the national average. Internationally, the company licenses its technology platform to mail and document outsourcing partners, as well as national posts.