Apple to Open First Retail Store in Europe on London’s Regent Street

LONDON—November 18, 2004—Apple’s first retail store in Europe will open on Regent Street in London’s West End shopping district Saturday, November 20 at 10:00 a.m. The Apple Store® Regent Street will offer the first opportunity to experience Apple’s unique retail stores in Europe, where customers can shop for and learn about the company’s innovative products and solutions.

“We’re bringing the world’s most amazing retail experience to London on November 20 with the Apple Store Regent Street,” said Steve Jobs, Apple’s CEO. “This new store will provide millions of people the opportunity to experience Apple’s newest products like iPod photo and the iMac G5, and get help from the most knowledgeable Mac experts around.”

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