The Paley Center for Media Convened International Council 2008

An Annual Forum for Today’s Media and Entertainment Leaders to Explore
Global Issues

Hosted by Zee Entertainment Enterprises, Wipro Technologies, and NDTV

New York, NY—The Paley Center for Media’s International Council, a
worldwide forum of leading international media and communications
executives, held the thirteenth meeting this week in New Delhi and in
Bangalore, India. Marking the first time the Council has convened in
this global trendsetting country, the gathering was hosted by Zee
Entertainment Enterprises, Wipro Technologies, and NDTV. The
Federation of Indian Chambers of Commerce and Industry (FICCI) and the
U.S.-India Business Council (USIBC) served as knowledge partners.

India-arguably the epicenter of media globalization-was the ideal
locale for the International Council to discuss and debate the key
issues and opportunities facing the industry. The International
Council meetings in India illuminated the dynamic ways media and
entertainment is changing both the business and social landscape of
the world’s biggest democracy.

In New Delhi, Indian President Smt. Pratibha Devisingh Patil met with
attendees at her residence. In addition, Dr. Henry A. Kissinger, who
sits on The Paley Center Board of Trustees, addressed the delegates
about the importance of India in global economic and political
affairs. Other political and business luminaries who participated in
the program included Mr. Anand Sharma, India’s Minister of Information
and Broadcasting, and Mr. Ronnie Screwvala, the founder and chief
executive of UTV. Topics ranged from India’s booming
telecommunications industry, the growing presence of U.S. media
conglomerates in India, the expanding relationships between Bollywood
and Hollywood, to the opportunities presented by India’s enormous
youth market.

The discussions continue d in Bangalore beginning on Tuesday, November
18, with a focus on how technology is reshaping the media marketplace
and the role and responsibility of media to serve as a bridge builder
and connector of cultures as well as a force for change.

“The International Council goes right to the heart of the role the
media plays in the global economy and how it can increase
communication and understanding across all borders,” said Pat
Mitchell, President and CEO of The Paley Center for Media. “India is
the fastest growing entertainment market in the world and is setting
the pace for today’s global business landscape. It was the perfect
gathering place for a robust conversation amongst the world’s media
leaders. And it’s not just outside companies investing in India it is
Indian companies looking beyond their own shores to partner too.”

“We tackled everything from how to promote a free and accurate press
in the largest democracy in the world, to how cutting edge technology,
from online to mobile is transforming the entire media sector. Our
interest and support of India’s dynamic media and entertainment
industry will continue in the United States, where we’re planning
India-focused programs in our New York and Los Angeles facilities. In
addition, we our working closely with the US-India Business Council on
the upcoming FICCI-Frames Conference next February in Mumbai.”

“Zee Entertainment Enterprises was delighted to participate as one of
the hosts for The Paley Center for Media’s International Council
2008,” said Mr. Subhash Chandra of Zee Entertainment and Essel Group.
“Zee and the Essel Group recognize the International Council as a
pre-eminent think tank that fosters innovation, creativity and a sense
of community across global media players. We are delighted that the
Council has chosen to convene in India this year – our media and
entertainment industry is undergoing a transformational period driven
by strong demographics, global focus and a multitude of consumer
offerings, all of which should provide an appropriate setting for some
absorbing discussions and debates.”

Speaking on the occasion, NDTV Group Chairman Dr Prannoy Roy said: “It
is a privilege to jointly host the International Council 2008 for The
Paley Centre for Media. As the world’s largest democracy, India has
been at the forefront of journalistic freedom and media growth, not
only among emerging economies but among all nations, historically.
Today, media is undergoing rapid changes in step with the fast pace of
global development and the Council has provided the ideal atmosphere
to deliberate on relevant issues through this conference.”

Girish Paranjpe, Joint CEO and Member of the board, Wipro Technologies
remarked, “We are happy to be associated with the Paley Center for
‘Media International Council 2008′ and greatly commend their
initiatives in bringing the media fraternity together. As boundaries
between internet, telecom and media diminish, technology adoption has
been a greater focus for the media industry. Our customers in the
industry are positive about this trend and we are excited to
collaborate with them for greater partnerships in the media space.”

Nearly seventy leading executives from the media, communications, and
technology sectors from all over the world are here in India this week
to discuss the above topics in depth. Leading these off-the-record and
candid discussions are executives and representatives from the Indian
government; Australian Broadcasting Corporation (ABC); Booz & Company;
Endemol India; Google India; The Hearst Corporation; HIT
Entertainment; INX Network; Kissinger Associates; The Lifetime
Network; Metro-Goldwyn-Mayer Studios, Inc.; MTV Networks
International; NDTV; PricewaterhouseCoopers; Sony Entertainment
Television; Star Group Limited; Turner Broadcasting System Asia
Pacific; UBS India; The Walt Disney Company (India); Wipro
Technologies; Zee Entertainment Enterprises; and others.

About The Paley Center for Media’s International Council
Created in 1995, the International Council brings together the chief
executives of the world’s most important media companies. The role of
the Council is to advance the exchange of ideas among these leaders in
global media, entertainment, and communications, and to foster a
community among them. This is accomplished through both informal and
organized discussions on a wide range of critical issues that will
define the media and its role in society for generations to come. Past
meetings have been held in Rome, Berlin, Madrid, Paris, London,
Vienna, Beijing, Cape Town, Montréal, Istanbul, and California’s
Silicon Valley. The activities of the International Council in India
are made possible by generous grants from Booz & Company, Gustave M,
and Rita E. Hauser, Jet Airways, Nielsen Media Research,
PricewaterhouseCoopers, and O’Melveny &Meyers LLP.

About The Paley Center for Media
The Paley Center for Media, with locations in New York and Los
Angeles, leads the discussion about the cultural, creative, and social
significance of television, radio, and emerging platforms for the
professional community and media-interested public. Drawing upon its
curatorial expertise, an international collection, and close
relationships with the leaders of the media community, the Paley
Center examines the intersections between media and society. The
general public can access the collection and participate in programs
that explore and celebrate the creativity, the innovations, the
personalities, and the leaders who are shaping media. Through the
global programs of its Media Council and International Council, the
Paley Center also serves as a neutral setting where media
professionals can engage in discussion and debate about the evolving
media landscape. Previously known as The Museum of Television & Radio,
the Paley Center was founded in 1975 by William S. Paley, a pioneering
innovator in the industry. For more information, please visit
www.paleycenter.org.

About ZEEL:
Zee Entertainment Enterprises Limited is India’s largest vertically
integrated media and entertainment company. Zee has an integrated
range of businesses, encompassing the content-to-consumer value chain
of media and entertainment business. Zee is a pioneer in India, in
every aspect of content aggregation and distribution through
satellite, cable and Internet.

About Wipro
Wipro Technologies, a division of Wipro Limited (NYSE:WIT) is the
first PCMM Level 5 and SEI CMM Level 5 certified global IT services
organization. Wipro Technologies was recently assessed at Level 5 for
CMMI V 1.2 across offshore and onsite development centers. Wipro is
one of the largest product engineering and support service providers
worldwide. Wipro provides comprehensive research and development
services, IT solutions and services, including systems integration,
information systems outsourcing, package implementation, software
application development, and maintenance services to corporations
globally.
In the Indian market, Wipro is a leader in providing IT solutions and
services for the corporate segment in India, offering system
integration, network integration, software solutions and IT services.
Wipro also has a profitable presence in niche market segments of
consumer products and lighting. In the Asia-Pacific and Middle East
markets, Wipro provides IT solutions and services for global
corporations. Wipro’s ADS’ are listed on the New York Stock Exchange,
and its equity shares are listed in India on the Stock Exchange -
Mumbai, and the National Stock Exchange. For more information, please
visit our websites at www.wipro.com and www.wiprocorporate.com.

About NDTV
NDTV Ltd, founded in 1988, is India’s largest news and infotainment
network. It is home to the country’s best and brightest reporters,
anchors, camerapersons and producers; 23 offices and studios across
the country host India’s most modern and sophisticated production,
newsgathering and archiving facilities. NDTV has an unmatched track
record of launching the most successful news channels in India and
three abroad: Its flagship channel NDTV 24×7 is a clear leader in the
English news segment, NDTV Profit, a 24-hour business plus channel, is
India’s leading business news channel, and NDTV India is amongst the
country’s most credible Hindi news channels. NDTV is credited with
pioneering several broadcasting and programming initiatives in Indian
television setting award winning benchmarks in reporting and
production. The group has now expanded into one of the nation’s
biggest broadcasting houses by growing beyond news into Entertainment
and Lifestyle Broadcasting, Media Process Outsourcing and Convergence.

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