Xerox Introduces Powerful Color Printer, Software for Graphic Designers

Xerox Introduces Powerful Color Printer, Software for Graphic Designers

Xerox Corporation (NYSE: XRX) expanded its color printing and software offerings for the graphic arts market with two new products that give design professionals even more digital color printing power. The products, designed to further bolster Xerox’s industry-leading color portfolio, were two of several offerings unveiled at AIIM/On Demand, a major conference and exhibition for the document imaging industry.

The Xerox Phaser™ 7760 tabloid color laser printer and the Electronics for Imaging (EFI) Splash® RPX-i, a Mac-based workflow software option for the award-winning Xerox DocuColor™ 240/250 color laser multifunction system, provide design professionals with new color management tools, improved performance and enhanced image quality, enabling them to create vibrant, full-color documents such as newsletters, brochures, pre-press proofs and comps.

The Phaser 7760 color laser printer includes PhaserMatchâ„¢ 4.0, which is advanced color matching and calibration software. PhaserMatch enables graphic designers to create color proofs on the Phaser 7760 that will accurately match the color output produced on an offset printing press or other commercial printing system. PhaserCalâ„¢, a component of PhaserMatch, measures color output with advanced tools to achieve color quality and consistency print after print. The Phaser 7760 offers three print-quality modes, including a true 1200 dpi enhanced mode and a high-quality photo mode, for press matching and printing on-demand.

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