Richard Simmons Energizes Black Friday Shoppers In Herald Square, New York

Ocean Spray and Macy’s Treat Early Morning Shoppers Nationwide with In-Store Sampling

The day after Thanksgiving is synonymous with two traditions: massive amounts of leftovers and great holiday shopping. Already a staple of the Thanksgiving meal, Ocean Spray will now take part in the latter by launching a campaign to energize Americans during the busiest retail day of the year – Black Friday. To jump-start early-morning shoppers for a long day of holiday shopping, the company will offer more than a million free samples of Ocean Spray products in 200 Macy’s stores nationwide, while supplies last. Cranergy™ Energy Juice Drink will provide a natural way to energize and Craisins® 100-Calorie Packs will offer the sweetest way to eat a cranberry.

As part of the campaign, Richard Simmons will begin the festivities by greeting eager shoppers waiting outside in line at the world’s largest store – Macy’s Herald Square in New York City – before doors open the morning of Black Friday, November 28, 2008 at 5:00 a.m. The fitness guru will help pump-up these first shoppers of the holiday season and lead them in energizing aerobics routines.

“The holidays can be a stressful time, so we’re doing our part to help shoppers get through this especially intense day of the holiday season,” said Ken Romanzi, chief operating officer of Ocean Spray. “Both Cranergy™ and Craisins® make a healthy snack to keep you going through a day of shopping or anytime.”

“With early openings and big crowds, Black Friday can be a tiring day,” said Martine Reardon, executive vice president of marketing for Macy’s Corporate Marketing. “This Ocean Spray promotion is a way for us to help our shoppers keep their energy and spirits up as we get into the full swing of the holiday shopping season.”

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Contacts

Ocean Spray
Sharon Newcomb, 508-946-7185

or
for Ocean Spray
Weber Shandwick
Ashley Cheng, 617-520-7109