Despite Current Market Conditions, VeriSign Predicts Record Number of VeriSign Secured Seals Will Be Seen This Cyber Monday

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November 26th, 2008 Leave a comment Visited 29 times, 1 so far today

Consumers Will See the VeriSign Secured Seal More Times This Cyber Monday than Last Year As They Shop Trusted Sites for Bargains

Mountain View, Calif. – November 25, 2008 – When consumers go online this Cyber Monday for one of the busiest online shopping days of the year, they’ll spot more than great bargains. On that single day they also are expected to see a record number of instances of the VeriSign Secured® Seal, the most recognized trust mark on the Internet.

Last year, more than 150 million VeriSign seals were viewed on Cyber Monday. As VeriSign’s customer list of some of the most trusted sites on the Internet grew in 2008, and as online retail sales this holiday season are expected to increase a modest 12 percent this year1, VeriSign predicts Cyber Monday 2008 will surpass previous records set for display of the online trust mark.

At a time when consumers are closing their wallets and scrutinizing their holiday spending, recent reports suggest that more people will be shopping online for bargains this season. November 19 survey results from Nielsen Online indicates that 36 percent of respondents, up from 32 percent in 2007, said they would spend a majority of their holiday budgets online this year2. In addition, Forrester Research found that 48 percent of consumers they surveyed this fall felt they could find the best bargains online1.

“Even in today’s challenging economy, more consumers than ever are expected to take to the Web to start their holiday shopping in earnest – and much of that activity will kick off on Cyber Monday,” said Tim Callan, vice president of product marketing at VeriSign. “Those who spot the VeriSign Secured Seal will immediately recognize they have reached a site that has made consumer security a priority. In these uncertain times, that kind of trust is invaluable.”

The VeriSign Secured Seal, which includes the widely recognized “VeriSign check mark,” is a common fixture on Web pages of leading online merchants, financial services providers and other business. The seal indicates that the Web page is secured by VeriSign® Secure Sockets Layer (SSL) Certificates and is recognized worldwide as a symbol of trust and online security.

Online retailers implementing VeriSign SSL Certificates have measured uplifts in online transactions between five percent and 87 percent. Major retailer Overstock.com has reported reducing online shopping cart abandonment by more than eight percent using VeriSign certificates. Virtual Sheet Music, Inc., the world’s first online distributor of digital sheet music, saw sales increase 31 percent after implementing VeriSign SSL.

To see the number of seals viewed on Cyber Monday, visit Tim Callan’s blog at http://blogs.verisign.com/ssl-blog/ after December 2.

VeriSign is the most respected and trusted SSL authority on the Web. According to TNS Research3, 79 percent of U.S. online shoppers are familiar with the VeriSign Secured Seal, a larger percentage than any other Internet trust mark. Not surprisingly, 90 percent of the Internet Retailer 500, more than 95 percent of the Fortune 500 and 96 of the world’s 100 largest SSL-using banks secure their sites with SSL Certificates sold by VeriSign4.

1 October 22, 2008; Forrester Research: http://www.forrester.com/ER/Press/Release/0,1769,1233,00.html

2 November 19, 2008; Nielsen Online Survey: http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/11/nielsenonline_holidayshoppingnov2008.pdf

3 August 2006; TNS Research

http://www.verisign.com/static/013506.pdf

4 Includes VeriSign’s subsidiaries, affiliates and resellers.

About VeriSign

VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at www.verisign.com.

Contacts

Christina Rohall, crohall {at} verisign(.)com, 650-426-5219

Investor Relations: Nancy Fazioli, ir {at} verisign(.)com, 650-426-5146





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