Jataayu Redefines Mobile Browsing with the Launch of Zing

-Improves page-rendering speeds by up to 100%, providing fast Internet access-

FOR IMMEDIATE RELEASE:

New Delhi- November 28, 2008: Jataayu, a Bharti Telesoft enterprise, and a leader in the mobile application space, today announced the launch of Zing, its mobile browsing solution. By bringing a full web experience to a wide range of mobile users, Zing will drive mobile Internet usage and significantly enhance data revenues for operators and content providers globally.

The new Zing mobile browsing solution provides a full web experience across the entire range of java-enabled handsets – from entry-level to smart phones. It improves page-rendering speeds by up to 100%, providing fast Internet access, which to date has not been experienced by mobile web users. With Zing, users get more content for the same amount of data usage. Thanks to Zing’s impressive navigation features, mobile users enjoy a simplified browsing experience, helping operators create customer stickiness and generating increased mobile Internet usage.

Speaking on the occasion, Raj Kesarimall, VP, Jataayu Mobile Device Solutions said, “With Zing we are enabling a full web experience for mobile users across all segments of the subscriber base. We see Zing having a major impact on the way people experience the mobile Internet and expect operators to benefit from increased mobile Internet uptake and use. By 2011, the mobile Internet market will generate revenues of US$80 billion, according to IBM Global Business and currently, operators are only realizing a small proportion of the overall market potential. Zing will enable operators worldwide to increase their share of the mobile Internet market significantly.”

“Zing, an integrated mobile browsing platform, enables mobile operators to increase data revenues by bringing a full web experience to a much larger base of subscribers. We are confident that the enhanced user experience, ability to provide flexible subscription plans, and the ability to serve context sensitive ads will result in a major surge in service discovery and uptake,” commented Mao Mohapatra, CEO, Bharti Telesoft.

Additional Information

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About Jataayu

Jataayu Mobile Device Solutions, a Bharti Telesoft Enterprise, offers a complete suite of handset applications that enable ODMs, OEMs and reference design vendors to design and build feature rich differentiated handsets quickly. Jataayu’s new product initiatives aim to extend the Mobile Internet to all mobile subscribers, enhance the mobile user’s experience and increase data revenues for operators. For more information, please visit www.jataayusoft.com

About Bharti Telesoft

Bharti Telesoft is the leading provider of integrated VAS solutions for mobile operators in emerging markets. Among the top 3 global providers of integrated VAS solutions in rapidly growing markets, Bharti Telesoft has deployed solutions for over 100 mobile operator customers in over 70 countries worldwide. Its solutions help power services to over 500 million mobile subscribers globally. With an extensive portfolio that easily integrates into the operator’s business environment and includes mobile music, banking, prepaid and messaging applications, Bharti Telesoft’s solutions reach one in three mobile phone users in the emerging markets of Asia, Africa and the Middle East. Bharti Telesoft is owned by Bharti Enterprises, one of India’s leading business groups with a market capitalization of over US$40bn, Sequoia Capital, a leading Venture Capital business whose interests make up 10% of the NASDAQ’s value and whose investments have included Apple, Oracle, Google, and YouTube, and Cisco, the world’s leading provider of network equipment and management for the Internet. For more information, please visit www.bhartitelesoft.com

Media Contacts

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Sundeep Mehta

PR and Corporate Communications
Bharti Telesoft Ltd.
F-13, Okhla Phase 1
New Delhi – 110020
Switchboard: +91 (0) 11 4161 1666
Mobile: +91 9868779770
Fax: +91 (0) 11 4161 1777
sundeep.mehta {at} bhartitelesoft(.)com