mKhoj Teams Up with EnterpriseDB to Enhance its Ad Performance

mKhoj, India’s leading mobile Ad Network today announced its partnership with EnterpriseDB to enhance advertising performance and data warehousing capabilities. EnterpriseDB has been mKhoj’s database vendor of choice from the time when mKhoj started its operation, and has played a crucial role in providing mKhoj enterprise-class, high performance database solutions at a very low cost.

mKhoj has leveraged EnterpriseDB solutions to create a unique “Mobile Advertising marketplace” that gives advertisers a targeted way to reach out to consumers directly on their cell phones around the globe, and provides mobile publishers with a solution to quickly monetize their traffic.

EnterpriseDB’s Postgres Plus product family is a critical foundation for mKhoj’s advertising network. mKhoj uses Postgres Plus’s advanced replication feature which extensively helps the ad-serving stack to scale. Postgres Plus is based on PostgreSQL, the world’s most advanced open source database. EnterpriseDB’s low cost subscription model is an excellent fit for startup and small to mid-sized companies. Although smaller organizations may not have deep pockets to spend on expensive enterprise grade database solutions, they are often very sophisticated database users who refuse to compromise on database features and capabilities.

Mr. Naveen Tewari, CEO, mKhoj said, “We are a very early adopter of Postgres Plus in India, and it forms the backbone of our entire operation. We look forward to a long and fruitful relationship with EnterpriseDB.”

Mr. Mohit Saxena, VP Technology, mKhoj said, “We have achieved some very impressive performance benchmarks using Postgres Plus. Our tremendous growth in a short period has a lot to do with the scalability provided by EnterpriseDB. Our use of Postgres Plus has led to significantly enhanced performance of our ads, and allowed us to implement a highly scalable data warehouse.”

Mr. Ashish Mehra, Director of India Operations, EnterpriseDB, “As a leading innovator in the mobile advertising market, mKhoj’s operations must scale and adapt flawlessly to serve its expanding markets. Postgres Plus empowers mKhoj to build their business at a fraction of the cost of proprietary database alternatives, and EnterpriseDB provides the people to help ensure success. We are pleased to serve innovative organizations like mKhoj, and look forward to delivering even greater value in the future.”

About EnterpriseDB:
EnterpriseDB is the world’s leading provider of enterprise-class products and services based on PostgreSQL, the world’s most advanced open source database. The company’s Postgres Plus products are ideally suited for transaction-intensive applications and deliver the performance, scalability, and reliability required for enterprise-class workloads. EnterpriseDB has offices throughout North America, Europe, and Asia. For more information, please visit www.enterprisedb.com.

About Mkhoj :

mKhoj is one of the largest mobile ad networks in the world that offers solutions for advertising and monetizing on the mobile web. It enables global, regional and local advertisers in extending their reach in Asia – Pacific, Africa and the Middle East. mKhoj allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to monetize their traffic. The mission of mKhoj is to provide business model and technology to enable the growth of mobile internet.

mKhoj was started in 2007 and is backed by two of Silicon Valley’s top VC firms: Kleiner Perkins Caulfied & Byers (KPCB) and Ram Shriram’s Sherpalo Ventures.

For more information please visit www.mkhoj.com

For further information contact:

Bratin Roy / Swetha

Hanmer MS&L

9833868621 / 9920228369

bratin {at} hanmermsl(.)com / swetha {at} hanmermsl(.)com