Simplexity Reports Record Breaking Sales of Cell Phones on Black Friday and Cyber Monday

– Wireless Device Sold Every 12 Seconds–

Simplexity, the leading online seller of wireless phones and service plans, today announced record sales for wireless purchases on Black Friday and Cyber Monday. Even with the uncertainty of the current US economy, traffic to its sites, including leading wireless comparison shopping site www.wirefly.com, was at an all time high.

Traditionally, Black Friday, the day after Thanksgiving, is best known as the day that consumers flock to shopping malls and retail stores looking for deep discounts and sales. However, according to industry analyst ComScore Networks, Black Friday saw $534 million in online spending, up 1 percent from last year, thus proving that while consumers may be watching their budgets this year; they are still willing to spend, if the price is right. Simplexity’s performance on Black Friday support ComScore’s assertion with sales up 145% from the same day last year.

Cyber Monday, the Monday following the Thanksgiving holiday, has become known as the Web shopping equivalent to retailers’ Black Friday, and Simplexity has consistently seen a considerable rise in year-over-year traffic to its site on this day, with 2008 being no exception. Online traffic to its site was up 96% from 2007.

“Black Friday and Cyber Monday were by far our strongest days this year,” said Andy Zeinfeld, CEO. “On average, we sold a wireless phone every 12 seconds for both days. While we had expected sales to be high on Cyber Monday, we were extremely pleased to have exceeded our goals and objectives for Black Friday, a day typically reserved for high sales volumes at the bricks and mortar stores. In fact, our sales volume on Black Friday was equivalent to those on Cyber Monday.”

Zeinfeld continued, “It appears as though consumers are opting to use the internet to shop this holiday season rather than deal with the crowds at the stores. Shoppers can find the great savings online in addition to an expanded selection without dealing with the hassles and the headaches at the shopping malls. At Wirefly.com, we have always offered amazing discounts on wireless products and services throughout the entire year. We provide a fast, easy, convenient, and cost-effective way to purchase cell phones and accessories.”

Wirefly.com’s Top 5 Best Selling Phones for Black Friday & Cyber Monday

LG Vu CU920 – The LG Vu has dominated our best-seller list since its arrival. A sleek touchscreen phone with high-speed data and expandable memory, the Vu is specifically tailored for live TV and Video Share services.

Samsung Behold T919 – This beautiful candy bar style cell phone with touch screen also comes loaded with a best-in-class 5-MP camera, video capture capabilities, and runs on Samsung’s new TouchWiz user interface.

Motorola Krave ZN4 – Motorola’s first touch phone is also a remarkably unique one. The Krave includes a large main display with finger-touch technology, and a clear flip cover with a touch surface of its own. GPS, mobile TV, and a 2-MP camera round out the features.

Blackberry Curve 8330 – This CDMA version of the BlackBerry Curve adds high-speed connectivity on EVDO networks, while retaining the other features that make the Curve so popular – including a 2-MP camera, GPS, push email, and memory card slot.

Samsung Eternity A867 – With a sleek black and chrome exterior, this 3.2- inch touch screen phone has a full-touch QWERTY keypad with haptic support, providing subtle vibrations that confirm selections. The Eternity also has an integrated 3.0-megapixel camera with video capture, Video Share calling, advanced messaging capabilities and supports streaming TV.

About Simplexity

Simplexity is the leading online retailer of cell phones and wireless plans. Simplexity’s technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest carriers in the U.S. We operate private label websites for some of the largest names in retail using unrivaled, proprietary systems. Simplexity also operates the popular website Wirefly (www.wirefly.com), the leading one-stop cell phone and wireless plan comparison shopping site that has been awarded “Best of the Web” by Forbes magazine and “Best in Overall Customer Experience” by Keynote Systems. For more information about the company, its products and services, visit the Simplexity corporate website at www.simplexity.com.

Contacts

Simplexity
Megan Murray, 703-657-4102
mmurray {at} simplexity(.)com