AMD 64 Technology Takes Dreamworks Animation Up And “Over The Hedge” In Upcoming Movie

AMD 64 Technology Takes Dreamworks Animation Up And “Over The Hedge” In Upcoming Movie

AMD (NYSE: AMD) announced today that HP servers and workstations powered by AMD64 processors contributed significantly to the digital magic behind DreamWorks Animation’s (NYSE: DWA) comedy, “Over the Hedge,” which opens today. The use of AMD64 technology helped DreamWorks Animation enhance the artistry of “Over the Hedge,” arming digital artists with the processing power necessary to create the film’s breathtaking imagery.

“Over the Hedge” is about RJ, a traveling raccoon who encourages a group of animals to venture over a large hedge in search of food. The adventure unfolds when the animals interact with humans living nearby. “Audiences have come to expect a more immersive experience in every computer animated film,” said Jeffrey Katzenberg, DreamWorks Animation co-founder and CEO. “As a leader in this field, DreamWorks Animation holds itself to the highest standards of innovation and excellence. And that’s why we partner with AMD. Their products and commitment to our partnership result in better animation.”

“AMD64 technology offers outstanding performance per watt, delivering the power and performance that DreamWorks Animation’s artists need to continually raise the bar of computer-generated animation and achieve greater on-screen detail while saving time,” said Henri Richard, executive vice president and chief sales and marketing officer, AMD. “Consumers can enjoy the same level of computing performance at home or practically anywhere with desktop and notebook media center PCs based on AMD Athlon™ 64 X2 dual-core processors.”

DreamWorks Animation digital artists created much of the lighting and special effects for “Over the Hedge” using HP xw9300 workstations and HP DL145G2 ProLiant servers powered by Dual-Core AMD Opteron™ processors. These systems provided more than 30 percent additional computing power over DreamWorks Animation’s previous generation of systems, helping artists work on multiple scenes simultaneously – similar to how PCs based on AMD Athlon 64 X2 dual-core processors help consumers improve multi-tasking capability. DreamWorks Animation production management staff also used HP Compaq nx6125 notebooks based on AMD Turion™ 64 mobile technology to help streamline a variety of production activities.

Read the complete Press Release