Imprezzeo Launches Image Search Beta Product

Transforms the way we search for digital images

Imprezzeo, an image-based search software company, today launches Imprezzeo Image Search, radically changing the image search market. Imprezzeo’s beta product is the first to use both content-based image retrieval (CBIR) and facial recognition technologies, allowing users to use images to search for images, rather than textual search terms.

As a result, Imprezzeo achieves better and more relevant search results. Images can be scenes, landmarks, objects, graphics, people or even personalities. Irrespective of the content type or size of the image collection, Imprezzeo Image Search helps users find the right image fast. The technology generates image search results that closely match a sample image either chosen by the user from an initial set of search results that can then be refined, or from an image uploaded by the user.

Imprezzeo’s sophisticated image analytics ensures the Imprezzeo platform can deliver outstanding results when searching across a range of image content types and when used in a range of applications:
Stock photo libraries can provide faster, more relevant search results to image buyers—and sell stock that might not have been found using traditional text-based search.
Search engines can provide users with a far more sophisticated image search experience than is currently available.
Photo sharing sites can offer search by image, rather than relying on users to tag their photos.
Consumers can organize their personal photo collections by content and person, rather than by date.
Retailers can recommend similar products for purchase.

“This will fundamentally change the way users and consumers expect to search for images, whether that’s in a photo stock library, the desktop or on the Web,” said Dermot Corrigan, CEO of Imprezzeo. “We know that currently many image searches are abandoned at the first set of results, because the returned results are not what the user is looking for. This technology changes that.”

To view a demonstration, visit www.imprezzeo.com/demos. To learn more about the image search market, visit www.imprezzeo.com.

About Imprezzeo

Imprezzeo is an image-based search technology company headquartered in London with a development center located in Sydney, Australia. Imprezzeo’s core technologies were developed at two leading research universities in Australia, the University of Wollongong and the University of Queensland. Imprezzeo is privately held and investment capital comes from Independent News & Media PLC.

Contacts

Imprezzeo
Dermot Corrigan, +44 20 7005 3505
Dermot {at} imprezzeo(.)com
or
SHIFT Communications
Matt Trocchio, 617-779-1848
Imprezzeo {at} shiftcomm(.)com