Tremor Media Extends Brand Protection Efforts with ContentWatch Partnership

Leading video ad network ensures brand safe environments for clients

NEW YORK – December 09, 2008 – Tremor Media, the leading global video advertising network and provider of the Acudeo Video Monetization Platform, today announced that it will begin screening the content that appears adjacent to ads served across its network of 1,500 mid-tail and “ProTail” sites. Tremor Media has partnered with global Internet safety leader ContentWatch which will automatically flag publishers with inappropriate content for review and filtering by Tremor.

This initiative coupled with Tremor Media’s adherence to a “Professional Content Only – No UGC” raises the bar for advertising network brand protection standards.

“As our network continues to grow to meet the demand for video advertising on network of sites, the need to scale and automate the monitoring process becomes an increasingly critical commitment we make to our brand clients,” said Jason Glickman, CEO, Tremor Media. “Part of the Tremor Media promise is to guarantee a brand safe, well lit environment as the foundation of our network, and we intend to do anything and everything in our power to deliver that promise to every client.”

Glickman continued, “ContentWatch has an excellent reputation of protecting individuals and organizations, and we believe our partnership with them will help us achieve this goal.”

Tremor Media will use ContentWatch’s new software service, ContentProtect Live, to analyze, list and score more than 1,500 URLs and guaranteeing their clients’ advertisements aren’t showing up on web sites that will be detrimental to their brand.

“We’re pleased that Tremor Media has chosen ContentWatch to protect their clients’ brands while advertising online,” said Jack Sunderlage, president and CEO of ContentWatch. “With more and more advertising going online today, it’s imperative for companies to know that their ads are showing up on sites that are reflective of their brands. We’re confident in our ability to make sure this happens and we applaud Tremor Media for using our service to protect their clients’ brands.”

ContentProtect Live reports the results in realtime within the API or in CSV files for uploaded URL lists. Each URL is analyzed, listed, and scored for each category, such as Pornography, Adult Mature, Alcohol and Tobacco, and so forth. Each URL is also scored with a confidence level, indicating the probability that the website had enough content on the page to get an accurate analysis.

About Tremor Media
Tremor Media is the leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 1,500 top-tier publisher sites with more than 136 million unique visitors per month and is ranked #4 in comScore’s VideoMetrics AdFocus report.

Tremor also offers the Acudeo Video Monetization Platform for publishers, a full suite of products and services to monetize streaming video and maximize ROI. Tremor’s full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com

About ContentWatch

Based in Salt Lake City, ContentWatch delivers family-safe computing solutions for the home, library, education, government, and small/medium business markets. ContentWatch’s mission is to be the world leader in thought and technology by creating Internet management tools and services that provide homes and businesses with a safer, more productive Internet experience through its patent-pending contextual analysis engine. ContentWatch Internet Management solutions are used in over 155 different countries. For more information on ContentWatch products, visit www.contentwatch.com.

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Tremor Media PR Contact:

Corey Kronengold

(646) 278-7417

ckronengold {at} tremormedia(.)com

ContentWatch PR Contact :

Snapp Conner PR
Clayton Blackham
801.994.9625
clay {at} snappconner(.)com