Digital Signage Expo Announces Thursday, 2/26/09, Keynote Session

Atlanta – Digital Signage Expo (DSE), Interactive Technology Expo (ITE), and Out-of-Home Network Show (OOHNS), the digital signage, interactive and out-of-home network industry’s premier international conference and trade show and the only place where digital signage and interactive technologies are exclusively showcased all in one place, has announced that Paco Underhill, founder and managing director of EnviroSell, will be the anchor keynote presenter on Thursday, February 26th.

Mr. Underhill will present “The Science of Shopping Meets the Information Age” at the Thursday Keynote Breakfast, to run 8:30-10:00 a.m. His remarks will address how the communications revolution is, in fact, yet another social transformation that is now taking place and that will forever change shopping behavior and customer relationships. He will walk attendees through a wide variety of spaces from a consumer perspective, filling in the missing pieces between concept and execution.
Mr. Underhill is a renowned authority on shopping behavior. He has spent more than 25 years conducting research that helps companies understand what motivates consumers and is principal testing agency for prototype stores, bank branches and restaurants in the world. His books, “Why We Buy” and “Call of the Mall” are out in 27 languages.

Chris Gibbs, Executive Vice President of ExpoNation, LLC, the producer of Digital Signage Expo said, “Paco Underhill is a walking encyclopedia of what works and what does not work for retail businesses. We are excited that he will be with us at DSE this February to share his insights on how digital signage and interactive technologies are transforming consumer behaviors in the marketplace, and we are pleased to be able to offer such a valuable session to our attendees.”

Digital Signage Expo, Interactive Technology Expo, and Out-of-Home Network Show will be co-located at the Las Vegas Convention Center for an even bigger exposition to run February 24-26, 2009. To exhibit or attend any of the three shows, contact Chris Gibbs at (770) 649-0300, ext. 17, or for more information, visit www.digitalsignageexpo.net.

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For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc., (386) 447-0018

gwolff {at} market-works(.)com