SMS Money Transfer Receives 95% Consumer Approval

95% of consumers would use SMS Money Transfer and SMS Topup services if introduced by operators

Dublin, 9th December, 2008 l Anam Mobile and TR2 Communications today announced the results from a recent customer survey that highlighted the consumer desire for services that allow a user to send money to a friend or colleague, or add credit to their phone, by sending a simple SMS.

Text messaging is a hugely popular feature of mobile devices with nearly every mobile phone user able to send and receive messages. Gartner, one of the leading technology research companies, predicted that as many as 2.3 trillion messages will be sent worldwide in 2008.

Services like SMS Money Transfer and SMS Topup tap into the level of familiarity that consumers have with text messaging by creating additional and useful services that are easy for consumers to understand and use.

SMS Money Transfer is a money transfer service that allows users to send money via SMS to any friend or contact. To transfer money, users simply type a text message starting with the phrase “#cash” followed by the amount they wish to send. Then they send the message as normal to their contact – directly accessing their phone’s address book, or typing in a new number if required. After a simple, but highly secure, verification process the money is transferred and the recipient receives an SMS to inform them of that.

SMS Topup is a similar service that allows for additional credit to be added to the phone’s prepaid account by sending an SMS. Messages start with “#topup” followed by the amount to be added to the account. SMS Topup can be used by consumers to add credit to their own, or anyone else’s account, simply by sending a text message to the relevant mobile phone number.

“We have always believed that consumers would see the immense benefits of services like SMS Money Transfer and SMS Topup and we’re pleased to be proved right,” said Gerry McKenna, CEO of Anam. “We’re currently talking to several operators who, like us, see both the financial and customer care benefits of introducing services like these.”

Anam has previously estimated that operators globally could increase revenues by at least €3.6bn by introducing SMS Money Transfer. While currently voucher schemes for prepaid topup can cost the operators as much as 9% of the voucher value, costs which could be eliminated with the introduction of SMS Topup.

Anam was recently named as one of three Top innovators in the ‘Most Innovative Mobile Application in a Vertical Market’ category by the GSM Association (GSMA) at the Mobile Innovation Marketplace – Americas event.

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NOTES

The survey was conducted in Kilkenny, Ireland amongst pay-as-you-go mobile users aged between 18 and 55. The SMS Money Transfer and SMS Topup services were demonstrated and people were asked how likely they would be to use them if their operator introduced the service. All attendees were given €30 phone credit for attending.

About Anam

Anam Mobile was one of the pioneers of the value-added SMS services market. The company provides messaging services that allow operators to enrich and personalise the messaging experience for subscribers and help them to increase their revenues from SMS. Key services offered include SMS Money Transfer, providing the ability to transfer money to any contact in your phone’s address book and Ad-Funded SMS, inserting highly targeted adverts into text messages as they are delivered.

Anam’s patented Smart Services technology offers global mobile operators the ability to rapidly launch new services and can be deployed in both GSM and CDMA networks. Anam Mobile has global customers and partners including Telenor, Telus, Citic, Go Mobile, Cisco, Motorola, Ericsson and HP. The company is headquartered in Dublin, Ireland with offices in Boston, London and Malaysia.

For further information on Anam, please visit www.anam.com.

About TR2 Communications

TR2 Communications is the inventor of #cashTM – the simplest P2P payment solution, which is patent pending in the EU and US. A payment is made by simply sending a text beginning “#cash” followed by the amount. The text is intercepted and the transaction is secured using 2-factor security before being passed to the banks for clearing. #cashTM is the only mobile payment service that allows you to pay a friend by texting a friend.

TR2 Communications is based in Ireland and offers #cashTM globally for international funds transfer and local P2P payments.

For additional information, please contact:

Patrick Smith

Joshua PR

+44 (0)7734 600553