Doremi and RealD to Incorporate Real-Time 3D EQ

RealD, the world’s largest digital 3D experience provider, today announced an agreement with Doremi Cinema LLC to integrate RealD’s proprietary 3D EQ technology in Doremi’s digital cinema servers. This new feature for RealD’s award-winning 3D cinema system will be available on all new Doremi servers beginning in March 2009, while existing Doremi servers will be updated in all RealD installations at that time.

“RealD’s 3D EQ ‘ghostbusting’ technology significantly improves the viewing of 3D cinema features,” states Joshua Greer, president and co-founder of RealD. “Traditionally, this process is incorporated into the master by our studio partners. By moving this process into the theatres, it allows us to simplify the distribution process while optimizing the viewing experience. It’s a win-win for the studios, exhibitors and audiences.”

“Doremi strives to provide exhibitors and distributors with the best feature sets available in its digital cinema servers,” comments Michael Archer, vice president of Doremi Digital Cinema. “Integrating the RealD ‘ghostbusting’ technology in our DCP line of servers illustrates another example for Doremi’s leadership in digital cinema server technology and commitment to its customers needs.”

Doremi digital cinema servers are currently installed in over 80% of all RealD locations. The updating of Doremi servers with RealD’s 3D EQ technology will enable the vast majority of screens to quickly take advantage of this new 3D feature.

About Doremi

Since 1985, Doremi has been a leading developer and manufacturer of audio and video technologies used in broadcast, postproduction and digital cinema. Today, Doremi’s team of world-class engineers continues to introduce innovative products and solutions to the entertainment industry as it transitions to an all digital platforms. Doremi was the first company to integrate JPEG2000 capabilities into its digital cinema mastering and playback equipment and has over 5500 units installed worldwide. For more information about Doremi’s Digital Cinema division, visit www.doremicinema.com.

RealD is the global leader in 3D, bringing the most advanced and enjoyable digital 3D experience to cinemas worldwide. RealD’s next-generation technology, deployed across the world’s largest 3D platform in 29 countries with more than 1,500 installations worldwide, provides a stunningly realistic viewing experience. Currently, with over 100 exhibition partners, more than 5,500 worldwide screens are committed to install RealD’s platform. The impact of 3D upon today’s moviemaking has been compared to the advent of color film when once there was only black and white. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD’s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. For more information, visit www.RealD.com.

Contacts

BWR for RealD
Gina Lang, 310-248-6109
glang {at} bwr-la(.)com
or
Doremi
Deirdre Kurnett, 818-562-1101
dkurnett {at} doremilabs(.)com