AMD Unveils New Logo For Ferrari’s F1 Helmets

AMD Unveils New Logo For Ferrari’s F1 Helmets

AMD (NYSE: AMD) today unveiled new AMD branding for the race helmets used by Ferrari’s F1 drivers – seven-time F1 World Champion Michael Schumacher and Felipe Massa. To mark the occasion, AMD and the drivers will donate two autographed helmets to the Institute of Brain and Spinal Cord Disorders (Institut de cerveau et de la moelle épinière, or ICM) at the conclusion of the Monte Carlo Grand Prix, Sunday, May 28, 2006 ICM is an international project working to find cures for neurological conditions, psychiatric disorders, and brain and spinal cord trauma. The organization was founded through support from such legendary Formula One names as Michael Schumacher, Ferrari Director General Jean Todt, and FIA President Max Mosley.

“AMD’s sponsorship programs are true technology partnerships that provide a distinct competitive advantage to some of the world’s top athletes,” said Henri Richard, chief sales and marketing officer of AMD. “AMD’s new helmet logo includes a representation of an AMD microprocessor – the brains of a computer and the foundation for the technology solutions we provide as the Official Technology Partner of Scuderia Ferrari. We are excited to display our unique relationship with Ferrari on the newly branded helmets and proud to collaborate with Michael Schumacher and Felipe Massa in contributing these valuable items to ICM so they may continue their important work.”

“AMD supports Scuderia Ferrari on and off the track,” said Michael Schumacher. “Whether providing the technology that helps our team drive to the winner’s circle or raising awareness for ICM, our shared commitment to motorsports excellence and support for our communities strengthens our partnership.”

In the highly competitive world of Formula One racing, Ferrari increasingly relies upon technology as a critical tool to their success. As the Official Sponsor and Technology Partner of Scuderia Ferrari, AMD provides the team with the high-performance technologies they require to maintain a competitive edge in engine development, testing and training, and real-time race telemetry. AMD is also the Official Technology Partner of the Fédération Internationale de l’Automobile (FIA), the international organization concerned with automotive, motoring and mobility issues and the governing body of motor sport worldwide, including Formula One.

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