Moser Baer forges strategic alliance with UTV motion picture for exclusive license of Home Video for 25 movies

New Delhi, December 16, 2008: Moser Baer Entertainment Limited (MBEL), the wholly owned subsidiary of Moser Baer, has entered into a strategic alliance with UTV Motion Pictures for the exclusive home video distribution of UTV movies.

This gives MBEL domestic rights to UTV’s home video catalogue which comprises of 10 films. Moser Baer Entertainment will also get home video rights to all UTV productions released until mid 2009. The acquisition gives Moser Baer Entertainment access to premium content from UTV. The company plans to release 15 new films over the next six months. Six of them are being released in December and January. They are “A Wednesday, Mumbai Meri Jaan, Welcome to Sajjanpur, Fashion, Kismat Konnection and Oye Lucky Lucky oye.”

Other films to which Moser Baer Entertainment now gets rights include UTV’s home productions like Swades, Khosla Ka Ghosla, Life in a Metro, Aamir, and others.

Commenting on the development, Harish Dayani, the CEO of MBEL, said: “Moser Baer’s entertainment business is working towards the consolidation of the home video space in India. Our strategy is based on the twin pillars of affordable prices to curb piracy and everywhere distribution to drive mass consumption. UTV has emerged in recent times as one of the leading studios in the country and its home video titles add lustre to our product line. This development further reinforces our position as the dominant player in the home video space in India.”

Adds Dayani: “We entered the Home Video business in April, 07 and have, in less than two years, emerged as the leading player in this space. We today own over 10,000 titles in all Indian languages and the objective now is to keep giving Indian consumers new premium content at regular intervals at delightful prices to encourage consumers to watch original and quality movies than buying pirated movies”.

UTV Motion Pictures CEO Siddharth Roy Kapur said: “The home video business in India is growing significantly and with the kind of revenue potential it has it can no longer be seen as just another ancillary revenue stream. It makes strategic sense for us to license home video rights of our films to a company like Moser Baer Entertainment, which has particular expertise in this area and is instrumental in growing the home video market in the country. This gives our movies unparalleled access to millions of potential new viewers.”

About Moser Baer Entertainment

Established in 2007, Moser Baer’s entertainment business is delivering low cost but high quality home video products at price points designed to help curb piracy. The company aims at driving mass consumption through everywhere distribution and aggressive marketing and promotion. It owns more than 10,000 titles in most important Indian languages and currently retails its products from more

than a lakh outlets in India including grocery stores and cigarette kiosks, apart from selling them online and at traditional audio-visual stores. The entertainment division has just been hived off into a wholly owned subsidiary— Moser Baer Entertainment Limited. For more information, visit www.moserbaer.com.

For further information, please contact:

For Moser Baer

Monica Srivastava

msrivastava {at} corvoshandwick.co(.)in

+911140501240 | +91-9899045863

For UTV

Jyotika Ahuja

+91-9619122379

Shruti Sundaraman

+91-9869572738

Monica Srivastava
Corporate Voice | Weber Shandwick
212, Second Floor, Okhla Industrial Estate,
Phase – III, New Delhi -110020, INDIA
T: +91-11-40501240 | M: +91-9899045863| F: +91-11-26936836
E: msrivastava {at} corvoshandwick.co(.)in
www.webershandwick.com