MacHEADS the Movie To Premiere At Macworld Conference & Expo

Israel, Tel Aviv, December , 2008 — Chimp 65 productions has
announced that their documentary film “MacHEADS The Movie”
(www.macheadsthemovie.com) will premier at the 2009 Macworld
Conference & Expo. The movie will be shown on Wednesday, January 7th,
in room 131 in the North Hall of the Moscone Center.

MacHEADS is an in-depth examination of what makes the Mac, the iPhone,
and all Apple products in general a cultural phenomena rather than
just consumer electronics, and explores the extraordinary loyalty to
Apple products by their followers, as well as their obsession with
those products. The film features footage captured from Steve Jobs’
historic Keynote address when he announced the iPhone in 2007, the
first iPhone release as it took place in New York City, as well as
archived footage from some of the earliest Macworld events.

“Two years after shooting the first reel at Macworld 2007, MacHEADS
has now come full circle with this special premier at what is
considered the Mecca for the Mac community,” says producer Ron Shely.
“Macworld Expo & Conference 2009 is a natural place for telling the
story of Apple and its followers, and we are thrilled to have the
opportunity to debut this movie during one of the largest gatherings
of Mac enthusiasts in the world.”

In an interview for Gizmodo, director Kobi Shely added, “In making
this film we wanted to address this core question: How did such a
strong community form around this brand and how did this phenomenon
contribute to Apple’s success. During the filmmaking process it became
obvious that there is a community and there is Apple. Although they
correlate, in many ways they are
separate.”

The film also features footage and commentary from multiple Mac
evangelists,; Apple Chief Evangelist and savior Guy Kawasaki; the
first official employee of Apple inc., Daniel Kottke; publisher of the
first Apple newsletter Adam Engst; author of Cult of Mac, Leander
Kaheny; Chicago Sun-Times tech
columnist Andy Ihantko; and a special guest appearance by Apple
co-founder Steve Wozniak.

Read what the press have to say about MacHEADs The Movie:

• “MacHEADS seems to capture the sense of charged emotions that Mac
users have about their computers,” CNET.

• Imagine a documentary about the Apple fanatics. Think Trekies meet the Mac.
Kobi Shely’s MacHeads is that movie. The film takes a look at some of the
fascinating characters that make up the Macintosh community” – /film.

• “Soon there may be a Netflix Category for graphic design. Following
in the wake of Helvetika movie, MacHEADS examines the cult-like
following all things Apple.” Step Inside Design Magazine.

• “MacHEADS” looks like an incredibly odd little film – we love it
already.” Brit Films.tv

• “What is it about Apple products and the Mac in particular that
inspires a fanatical, almost religious devotion among users? Kobi
Shely and a band of documentary filmmakers went out seeking answers.”
The Sydney Morning Herald

To view the MacHEADS movie trailer, please visit
http://www.youtube.com/watch?v=yfZsiQ8CclE