Celebrity Moms and Dads Make BabyLegs® A Star

Gwen Stefani, Angelina Jolie, Halle Berry, Keri Russel Spotted with BabyLegs on their Tots

BabyLegs’ U.S. sales up 65%, International development grows for 2009

BabyLegs®, the pioneer of fun and innovative leg and arm warmers for children, has quickly become a must-have accessory for A-List parents. Celebrity moms and dads are being spotted left and right with BabyLegs on their children. Just last week, Gwen Stefani and her son Kingston were both seen wearing BabyLegs Cabana Blue design on their arms, and baby Zuma was photographed wearing Juniper BabyLegs on his legs. Zahara, little one to Angelina Jolie and Brad Pitt, was seen wearing BabyLegs’ internationally famed Rainbow design, and Samantha Harris’ daughter Josselyn was photographed in an Us Weekly feature wearing the funky Blue Dot design.

Launched in 2005 by a stay-at-home-mom, BabyLegs has quickly grown to sell more than 2.2 million pairs in just three and a half years. BabyLegs are now available in more than 50 countries across the globe and can be found at more than 1,400 retailers throughout the U.S. Despite the rocky economic times and nationwide recession, sales of BabyLegs in the U.S. are up 65% since 2007. Projections, both nationally and internationally, are positive for 2009. BabyLegs remains optimistic about its growth internationally, and has focused on the Asian market for 2009.

BabyLegs’ impressive growth has not gone unnoticed; the company received numerous prestigious recognitions in 2008. For excellence in children’s hosiery, BabyLegs was awarded a 2008 Earnie Award by Earnshaw’s magazine and recognized with the World Trade Center Tacoma’s “Marco Polo” award for pioneering trade. Founder Nicole Donnelly was named one of the Puget Sound Business Journal’s “40 Under 40” as a rising entrepreneurial star and BabyLegs was awarded the Mayor’s Small Business Award for excellence in small business management, customer service, entrepreneurialism and community involvement.

Donnelly first made BabyLegs when her daughter began to crawl and needed her legs to be kept warm and rug-burn free, while allowing clothing-free time during baby-rashes. Donnelly cut the feet off of her snowboarding socks and pulled them over her daughter’s legs, and the concept behind BabyLegs was born. The business has now expanded to retailers including department stores, specialty boutiques, mass market retailers and stores throughout the world.

Contacts

Media Contacts:
Richmond Public Relations
Christy Luther, 206-682-6979
christyl {at} richmondpr(.)com