AMD Appoints PC House as regional distributor for Sri Lanka

Colombo, Sri Lanka – December 16, 2008 – Advanced Micro Devices (NYSE: AMD) today announced that it has entered into a strategic agreement with PC House, Sri Lanka and appointed it as the sole regional distributor for the Sri Lankan region. PC House is Sri Lanka’s leading and renowned distribution company and with a strong portfolio of complimentary product lines which offer a symbiotic environment for leading IT vendors.

The appointment of PC House is aligned with AMD’s strategy to increase its geographical presence and penetrate deeper into untapped markets. PC House is an established distributor of computers and accessories in Sri Lanka with over 0 outlets and an established distribution ecosystem. As a result of the agreement, AMD can now offer its leading edge products and computing solutions to customers in new fast emerging Sri Lankan market.

“AMD’s efforts are built around attracting capable and committed partners, and enabling them to reach AMDs innovative technology solutions to their customers. With AMDs microprocessors and graphics solutions, PC House will now have a comprehensive range of computing solutions. PC House brings experience, local market knowledge and highly capable staff to match our growth ambitions in this very exciting market.” said Shankar Narayanan, Director, Corporate Development, AMD.

“AMD is becoming a popular choice among consumers as it offers a good value proposition to customers through its wide array of products and solutions. Our effort to address the needs of the customer has brought us together and we are certain, this association will help us penetrate the market more effectively, delivering the right solution to our mutual customers. We believe that Sri Lankan customers are ready to embrace AMD’s customer centric technology innovations and value performance per watt equation.” said Mr. S.H.M Rishan Chairman PC House (Pvt.) Ltd and its group PCH Holdings.

PC House will be the tier I partner for AMD with the title of a regional distributor. AMD also plans to extend the hugely successful SB (System Builder) Yatra to the Sri Lankan region in order to increase confidence of selling AMD products.

Mr. Thariq Sanoon Director PC House said “AMD invests in state-of-the-art technology research and development years before first commercial use. This aspect fulfills our desire as we strive to introduce modern technology in the country. it is our intent to explore new areas and we are dedicated to provide a comprehensive service and solution, at par with the best industry practices.. We will continue to expand, venture into the best and innovative solutions on behalf of our customers making Sri Lanka an IT hub in the region”.The Sri Lankan PC market presents a good potential with a steady growth of around 11% annually according to IDC between now and 2011. The demand in the country is largely due to the home, public sector and the telecommunications services segment.

About PC House

PC House is a leading IT Solutions provider in Sri Lanka offering customers the best options in computers and accessories with an innovative product portfolio and an unparalleled after-sales service, through a strong branch network. The company was established in 1997 under the leadership and direction of its Chairman Mr. S. H. M. Rishan, to provide the Sri Lanka IT sector with the latest and innovative technology on par with developed countries. Today PC House is the leading subsidiary in a group of companies and stands with more than 40 island-wide branch operations, apart from its strong presence in the Corporate, Government Sectors and Dealer Channel Sales areas. PC House continually improves on its service standards, which is governed by ISO 9001: 2000 standards. The current staff strength of PC House exceeds 1240 employees and all our divisions have the resources and strength to provide the customers with a highly professional service.

About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

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