zanox launches new generation of publisher statistics

December 18th, 2008 – zanox, one of the world’s leading providers of performance-based online marketing, is now entering an open beta phase for their new generation of publisher statistics. With its convenient analysis and control tools, professional zanox publishers will profit from a newfound flexibility. A wide selection of advanced reporting elements and parameters will allow publishers to freely create their own custom report templates as well as saving them for future use. Additionally, the new export functionality will facilitate convenient data export to Excel. Publishers are now no longer limited to default report and are free to choose from more than a dozen of pre-arranged templates based on most common publisher use cases. This will help enable publishers to analysis how individual programmes and advertising spaces are performing in a simple, easy to use format. To ensure the highest possible speed for its users, zanox publisher statistics employ the latest web technologies of AJAX.

zanox is kicking-off a whole series of efficient reporting tools which will be implemented one by one, the first being the new publisher statistics. Soon publishers will be able to include graphs and images, set up asynchronous reports and receive automated reports on a regular basis.

The new generation of publisher statistics is part of the zanox publisher campaign, enabling the network to monetise their web sites’ traffic with ease.

All new functionalities at one glance:

· Full flexibility to individually arrange, sort and filter data

· Choose from more than a dozen of report templates, which can be customised, saved and re-accessed at any time within just one click

· Individually arrange, hide or unhide your reporting elements in separate columns

· Excel export functionality

· Once logged-in, it just takes two clicks to access any report

Important links:

zanox Official Blog – zanox kicks-off new generation of publisher statistics:

http://blog.zanox.com/en/zanox/2008/12/15/zanox-kicks-off-new-generation-of-publisher-statistics