WebTrends Lets HMV Know What’s In-Store with Online Kiosks

UK and Ireland’s Largest Multi-Channel Entertainment Retail Specialist Looks to WebTrends for Insight into In-Store Download and Information Kiosks

Web optimization specialist WebTrends is today announcing a partnership with HMV to deliver insight and track user interaction with the retail giant’s in-store transactional and information-point kiosks. The kiosks, launched Nov. 19, bring the rich content and information of the online entertainment experience into HMV stores.

The kiosks, which are a key element in HMV’s next- generation store format, will serve as docking stations for customers to download music onto USB keys and flash drives. Customers also can view trailers for films and games, access product information and check in-store product availability.

“This is an exciting project and represents a blurring of the lines between the online and offline shopping experiences,” said Nick Sharp, vice president and general manager of WebTrends EMEA. “We are working closely with HMV to inform development decisions by providing key insight into customer interactions with the kiosks — from the products users search for most frequently to the primary drivers behind kiosk use.”

HMV is conducting trials of transactional, information-only and combined kiosks at five UK stores. WebTrends will be reporting on the kiosks throughout Christmas before the rollout is continued in the New Year.

“Bringing the kind of rich content and information that would previously only have been available online into our stores is a key step forward in successfully adapting the offline shopping experience to modern consumer behavior,” says David Elston, ecommerce manager for HMV. “However, having brought the online environment into stores, it was crucial to understand how people interacted with the kiosks, and web analytics plays a pivotal role in that process. When you’re working with the web site it’s much easier to see what’s going on, but to have the same level of insight for the kiosks it would literally be a case of watching over people’s shoulders.”

HMV worked closely with manufacturer Neo Products on the kiosks.

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills, and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Contacts

Edelman Media Relations
Corey Gault, 503-471-6836
corey.gault {at} edelman(.)com
or
WebTrends Marketing
Barry Parshall, 503-553-2741
barry.parshall {at} webtrends(.)com