TV panel prices still face huge pressure in 2HDec due to inventory issues, according to WitsView

Taipei, December 22, 2008—According to WitsView’s market survey, mainstream IT panel prices fell by 2-4% ($2-3) in 2HDec, while TVs dropped by 7-11% (about $20-30).

　

“The aggregated panel shipments of the three main applications fell by 23.7% MoM in November. This marked the second consecutive monthly decline. Although panel makers have drastically reduced their utilization rates, the pressure arising from the year-end inventory accounting and persisting price declines remains,” said WitsView analysts.

　

Next year there will be fewer working days in January, due to the New Year and Chinese Lunar New Year holidays. Some of January’s panel demand may be moved up to December, thereby easing some of the panel makers’ pressure. Nevertheless, intense price competition is still being conducted, where unreasonable price quotes can sometimes be seen, especially in the TV panel segment. Meanwhile, with monitor panel prices already dropping to the variable cost level, panel makers are adopting a by-order manufacturing approach. Finally, the large-sized NB panel price fell further in 2HDec, due to the aggressive netbook promotion packages offered by telecom companies.

　

Panel Price List in 2H of Dec/2008 ( Prices are all in USD )
Application	Screen size	Format	Resolution	Price
				Low	High	Avg.	Change*	Last Avg.	Change*
TV	42”	FHD	1920×1080	320	350	330	-30	360	-8%
	37”	WXGA	1366×768	240	260	250	-20	270	-7%
	32”	WXGA	1366×768	160	180	170	-20	190	-11%
Monitor	22″W	WSXGA+	1680×1050	83	90	88	-2	90	-2%
	19″	SXGA	1280×1024	68	77	75	-2	77	-3%
	19”W	WXGA+	1440×900	58	65	63	-2	65	-3%
	17”	SXGA	1280×1024	53	60	58	-2	60	-3%
Notebook	17”W	WXGA+	1440×900	75	85	80	-3	83	-4%
	15.4”W	WXGA	1280×800	51	58	56	-2	58	-3%
	14.1”W	WXGA	1280×800	48	55	53	-2	55	-4%
Source: www.witsview.com

　

About WitsView

Founded in the year 2004, WitsView, a subsidiary brand of DRAMeXchange, is composed of a team of TFT-LCD industry experts. The research field covers the development and market trend of upstream components, mid stream panels and downstream system integrators and retailers.
For more about WitsView, please visit www.witsview.com

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Media contact:

Lilia Huang 
Tel: +886-2-7702-6888 ext.680
liliahuang {at} witsview(.)com