BPL Mobile drives ‘Reach Home Safely’ Campaign…

The Campaign, in its third year now, is only evolving…

Mumbai, December 23, 2008: BPL Mobile is driving the ‘Reach Home safely’ message this festive season; the campaign against ‘Driving after Drinking’ in its third year now is only evolving, and this time its not only about raising a concern, but it is also about providing a solution. With the strong belief that ‘Christmas is about a birth, not death’’.
In a sincere attempt to take up their share of social responsibility for a safer Mumbai, BPL Mobile in mid-September had tied up with IMI Mobile to help Mumbai Police track offenders of traffic rules by drinking and driving. This end to end solution enabled Mumbai Police instant access to the records of offenders at the site of offence, with their mobile phone. When the Traffic Policeman stops a vehicle-driver, all he needs to do is SMS the driver’s license number to a confidential shortcode, to which the cop receives a prompt SMS in return. In a Scenario where the driver is a repeat offender, the SMS reflects details such as an account of the earlier offences while driving, license and vehicle number, the date & location of the offence/ s, and the type of offence he/she was booked for. The police can then instantly update his record and also slap a suitable fine or file a case on him. If the database reflects no previous details the Police would book him fresh, add a fresh record with this current information which will get reflected next time the offender is caught.

On being associated with the campaign against ‘Drinking & Driving’ in its third consecutive year, Mr. Sanjeev Chachondia, CEO, BPL Mobile said,” At BPL Mobile we are sensitive to the fact that Corporates exist & do business in a society. It is imperative therefore that we demonstrate our social responsibility in a tangible manner & our new print campaign is directed towards a pressing social cause. Together with the Mumbai Police, we’ve been campaigning to prevent people from drinking & driving, for a couple of years now. We live in uncertain times, now more than ever & I hope that all the citizens of Mumbai reach home safely to their loved ones this festive season.”
An extension to this effort BPL Mobile along with Party Hard has geared up to ensure that at least BPL Mobile subscribers, that account for 2 million Mumbaikars have a wonderful and hazard free festive season. The campaign discourages people to drive after drinking by urging them instead to choose to be driven by a chauffer from Party Hard Drivers. With the motto, ‘Get driven instead of drinking and driving’, trained chauffeurs from Party Hard Drivers will be ready to help and drive those who have had one, too many and one call on 97738 65256 would be all that it would take them to be dropped home safely.

Requesting party-goers to cherish the meaning of Christmas, the campaign wishes safety to BPL Mobile subscribers, hoping they step in the New Year with the same revelry. In addition a thank you card will be given to all users of the chauffeur service as a keepsake! It is to complete the loop which begins with the concerned citizen asking for the service and also to encourage them to keep repeating the positive behavior!

About BPL Mobile

Having started its services in 1995, BPL Mobile distinguishes itself as the longest serving telecom brand in the country, currently operates in Mumbai, India and today serves over 1.8 million happy and satisfied subscribers. In the Voice and Data Mobile User Satisfaction Survey 2007, which assessed Cellular Mobile Services across all GSM and CDMA service providers, BPL Mobile emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction. BPL Mobile is one of the very few cellular service providers nationally to have met all benchmarks on parameters set by TRAI and we stand alongside only two other operators across the country who surpassed the stiff 90% qualifying benchmark by TRAI. Being in the service industry and customer centricity being at the core, BPL Mobile also ranked #1 in Customer care. Since 2005 we have consistently excelled and led the pack for three years running, going to prove how well we understand customer service. We have consistently met and exceeded TRAI benchmarks according to the Report on the Indian Telecom Services Performance Indicators, 2007. BPL Mobile also credits itself as the first operator in the country to offer GPRS/MMS, Caller Ring Tunes and also launch IN (Intelligent Network).
For further information, please contact:

Nikhil Lodaya, Hanmer MS&L – Mumbai

67524669 / 9819202637

nikhil {at} hanmermsl(.)com