SKYSCANNER PARTNERS WITH LYNCHPIN ANALYTICS

Lynchpin Analytics, one of the UK’s leading analytics companies, has been appointed partner by leading European flight search engine, Skyscanner to track the revenue it creates for airlines.

Currently targeting international airlines, Skyscanner needs a simple way to demonstrate to new airline partners the qualified traffic, bookings and revenue it can generate.

Lynchpin has developed a custom tracking solution for Skyscanner that will help the company’s rapid growth and plans to become the world’s number one online resource for flight information.

Lynchpin’s Managing Director, Andrew Hood explains: “Skyscanner is a search engine technology company operating in the fiercely competitive travel sector. Many airlines do not have the analytics they need to gain a clear picture of their profitable search partners. We have developed a solution that will transparently link the airline’s revenue directly back to its source at Skyscanner.

Skyscanner shows as many airline prices as possible, allowing users to browse prices easily and flexibly. Skyscanner then links the user to the airline or travel agent site where the transaction is made.

Jenny Herbison, Skyscanner Account Manager comments: “Within our business online visibility is critical. We chose Lynchpin as a partner as they showed such a great understanding of our business. We were not given an off the shelf package, but a solution that was completely tailored to our needs. The support that we have been given from Lynchpin has surpassed our expectations.”

This news follows a recent announcement of Lynchpin’s first project with HMV and the contract consolidates the company’s position as a major provider of business consultancy and online strategy for top UK businesses such as HSBC, Marks & Spencer Money and Airtours.

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For more information contact: Sarah Lee :: 0131 225 7880 :: cat {at} hottinroof.co(.)uk

ABOUT LYNCHPIN

Web analytics is internet forensics. Lynchpin Analytics finds out how users find websites and where the profits are. Lynchpin turns raw web data into competitive advantage for top UK businesses like HSBC, Vodafone and Cadburys.

Four years ago, internet analytics barely existed as an industry. Today its reputation is in tatters. Millions have been invested world wide by large corporations in analytics software that is not giving business the answers it promised.

Lynchpin is pioneering a new approach to analytics. By offering robust online business strategy as well as analytic software, Lynchpin unlocks the potential of existing software or creates a custom solution.

Interpreted by specialists, analytics is a powerful business planning tool. An analytics strategy identifies the market, how best to target it and measures the results. An online strategy cannot be created without data. Analytics provides that data.

Lynchpin consultants understand analytics and combine that with a strong background in marketing and business. Lynchpin understands the technical issues and barriers facing companies and can work with them to help overcome them.