Lloyd Mathias joins Tata Teleservices Limited

New Delhi, 22 December 2008: Tata Teleservices Limited is pleased to announce the appointment of Mr. Lloyd Mathias as Chief Marketing Officer. Mr. Mathias will be based out of Mumbai and will report to Mr. Anil Sardana, Managing Director, Tata Teleservices Limited.

“We are excited to have Lloyd join our company, particularly given his strong background in marketing and sales operations. From running one of the country’s leading and most well-known cola brands to guiding and mentoring the business side of operations at young and aspirational OEM brand, Lloyd has a wealth of experience—which will help us further streamline and add a new thrust to our marketing and brand-building initiatives,” Mr. Anil Sardana said.

An evangelist in Marketing and Sales domain, Mr. Mathias at Tata Teleservices, will lead the marketing function end-to-end in terms of defining and executing corporate strategic initiatives for brand Tata Indicom. Mr. Mathias brings in more than 20 years of rich experience in marketing and will manage various functions – Product Strategy, Product Management, Supply Chain, Business development, Alliances, Branding and Customer Programs nationally.

Mr. Mathias has a long and successful track record in sales and marketing, having been directly responsible for the success of some of India’s biggest brands like Motorola, PepsiCo Beverages, UB Spirits and Onida. Prior to joining TTSL, he was working with Motorola Inc. as Senior Director, Sales and Distribution.

In Year 2006, Mr. Mathias was named by Internationalist magazine as one of the 15 international Marketeers of the Year—for developing campaigns that had a cross-cultural impact.

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest technology platform(s) for its wireless network. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 7,500 towns across 22 circles—Andhra Pradesh, Gujarat, Karnataka, Delhi NCR, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh, RoWB, Assam, North Eastern States and Jammu & Kashmir. Tata Indicom has a customer base of over 30 million. For more information, log on to www.tataindicom.com

For details, contact:

Shefali Jhaveri Atul Dwivedi

Tata Teleservices Limited Vaishnavi Corporate Communications

+91 9223542427 +91 9212743191

shefali.jhaveri {at} tatatel.co(.)in adwivedi {at} vccpl(.)com