LifeLock® Warns Consumers of Copycat Company

Industry Leader Wants Consumers to Be Smart, Alert and Not Afraid to Ask Questions

LifeLock®, the industry leader in identity theft protection, prides itself on educating consumers about the dangers of identity theft and what scams are often used to obtain money or personal information. Now LifeLock is issuing a warning to consumers about criminals scamming consumers by posing to be real companies, including LifeLock.

“It’s no secret that the holiday brings out the best in people, but in some, it also brings out the worst,” noted LifeLock CEO Todd Davis. “While this time of year tends to bring out an increase in criminal activity, consumers are getting scammed all year long. All it takes is someone calling you at home with a great story and maybe a piece of your personal information. What happens next can be the difference in losing money or stopping a crime.”

A telemarketing scam has recently come to LifeLock’s attention, and now the company wants the general public to understand that the most common scenario is:

► A senior citizen receiving a phone call from an unknown individual, pretending to be a LifeLock related company;

► The unidentified individual falsely tells the senior citizen that his/her personal information can easily be found on the Internet;

► The unidentified individual scares the senior citizen into providing bank account/debit card information and authorizing the transaction to allegedly provide a solution;

“I know there is a long list of major corporations which have had to deal with scammers at some point in their history, but this is a first for us,” added Davis. “We will not tolerate this kind of behavior and our company will do everything in its power to make sure the people doing this end up in custody and any paid funds are returned to victims. We have uncovered all this information through our own investigation, but now, we are handing it over to law enforcement agencies to ensure the fastest solution.”

True LifeLock representatives will never call consumers at home or sell anything that is not available on the company website. Anyone who may have had an experience similar to that listed above should contact the company at 1-800-LIFELOCK.

About LifeLock®

Founded in 2005, LifeLock works to close many of the doors identity thieves go through to misuse personal information. Closing in on 1.5 million members, LifeLock has earned multiple awards, including the Red Herring 100 Global Award as one of the Top 100 start-ups in the world. LifeLock was the recipient of two American Business Awards for advertising in 2008, and most recently, garnered an additional award honor for advertising from the International Business Awards. LifeLock representatives are available to assist members 24 hours a day, seven days a week from the company’s secure facility in Tempe, Ariz. LifeLock (www.lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners.

Contacts

LifeLock
Jason Ovitt
Executive Director, Public Relations
480-307-1909
Jason.ovitt {at} lifelock(.)com