Microsoft Sponsors Response Point Solution Seminar at ITEXPO EAST 2009 in Miami

Multi-Session Event Educates VARs and Agents on the Opportunities Associated With Response Point; Provides Training to Capitalize on Such Opportunities
Internet Telephony Conference & Expo East 2009

Technology Marketing Corporation (TMC®) and Microsoft Corporation today announced that Microsoft is sponsoring a free multi-session Response Point Seminar at TMC’s ITEXPO East 2009, taking place February 2-4, 2009, at the Miami Beach Convention Center.

Microsoft’s Response Point is an advanced, software-based VoIP system for businesses with less than 50 employees. It provides small businesses with advanced features such as multi-party calling, call forwarding capabilities, contact management from Outlook or the Windows Address Book, and voice recognition technology to manage calls & voice mail.

The Response Point Solution Seminar at ITEXPO will help VARs and Agents identify business opportunities associated with Response Point, and will deliver the hands-on technical training needed to capitalize on these opportunities.

The schedule for the event, which kicks off on Tuesday, February 3 at ITEXPO and continues on Wednesday, February 4, is as follows:
February 3 Tracks:

8:30 AM:
Microsoft Response Point Tutorial:**
This 90 minute, hands-on tutorial, presented by Marta Barillas and Luis Esparragoza of the Microsoft Response Point team, will educate VARs and Agents about technical aspects of the Response Point software solution, including installation, configuration, SIP Trunking, and hardware & software management.

10:00 AM:
The Microsoft Response Point ITEXPO Keynote Address

11:00 AM:
Visit to the ITEXPO Exhibit Hall

1:00 PM:
A VAR’s Perspective: Response Point as a Business Driver:
This session, delivered by RiteTech’s Dave Bainum, a leading Response Point VAR, will discuss how to generate revenue from Response Point on a transactional and recurring basis.

2:00 PM:
A Technical Deep Dive on Response Point:
This presentation by Aastra’s Steven Grinsztein will provide a detailed look at the hardware and software features available in Response Point for configuration and customization.

3:00 PM:
An Integrated Solution: “SMB Phone” Goes to Market with Response Point:
Led by SMB Phone’s Erik Lagerway and Trent Johnsen, this session will identify how VARs and ITSPs leverage Response Point as a key technical and business component in nation-wide go-to-market programs that are aimed at SMBs.

4:00 PM:
Response Point OEM Roundtable:
Provides an opportunity to interact with the key members of the Response Point Ecosystem. Presenters will include executives from Aastra, D-Link, Syspine, Clear One, Sangoma, Quintum, and members of the Microsoft Response Point team.

February 4 Tracks:

8:30 AM:
Microsoft Response Point Tutorial:**
This 90 minute, hands-on tutorial, presented by Marta Barillas and Luis Esparragoza of the Microsoft Response Point team, will educate VARs and Agents about numerous aspects of the Response Point software solution, including: installation, configuration, SIP Trunking, and hardware & software management.

10:00 AM:
Tips and Tricks in Selling Response Point Solutions
Join Sypsine’s Tom Burgess in a best practices discussion on selling Response Point solutions into the SMB space. Tom, an experienced VOIP and Telco professional with 20+ years of industry knowledge, will share his insights on how best to utilize the Microsoft brand, Response Point technology, and VAR/Agent expertise for successful selling.

11:00 AM:
Microsoft Response Point Service Provider Roundtable
Interact with the key members of the Response Point Ecosystem. Service Providers will be represented and open to discuss their service offerings and VAR/Agent programs.

Presenter(s):
Bandwidth.com, Cbeyond, Junction Networks, NGT, Packet8, SMB Phone, TotalTel

“ITEXPO always draws well in southern Florida, and Response Point is a perfect solution for the thousands of SMB-focused service providers who attend the show. We’re extremely pleased to work with Microsoft to deliver such a high level of free content to our attendees,” said Rich Tehrani, TMC President and ITEXPO Conference Chairman. “Over the years, Microsoft has continued to make an increasing commitment to ITEXPO, and we feel as though Microsoft’s continued support validates ITEXPO’s status as the industry’s leading communications event.”

“Everyone interested in learning Response Point solutions and partner offerings should attend ITEXPO and these tutorial tracks. It’s a one-stop shop, taught by the foremost experts, with detailed, practical information about how Response Point is creating new business opportunities for our partners, along with technical training needed to capitalize on those opportunities,” said Richard Sprague, Senior Director at Microsoft Corporation. “We are proud to partner with TMC for this event and look forward to a great show in Miami.”

Registration for ITEXPO is now open at www.itexpo.com. Admission to Microsoft’s Response Point Solution Seminar is free for all ITEXPO attendees.

For information about exhibit and sponsorship opportunities at ITEXPO, please contact Dave Rodriguez at drodriguez {at} tmcnet(.)com, or 203-852-6800, ext. 146.

About TMC:

Technology Marketing Corporation (TMC) is an integrated global media company helping clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet, TMC’s Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two to three million unique visitors each month worldwide, according to Webtrends.

TMC has also recently launched new industry-specific Web sites: 4Gwirelessevolution.TMCnet.com, Cable.tmcnet.com, Robotics.tmcnet.com, infotech.tmcnet.com, Satellite.tmcnet.com, Green.tmcnet.com, InfoTech.tmcnet.com. For more information about TMC, visit www.tmcnet.com.
Contacts

Waggener Edstrom
Meredith Budwin, 713.702.7156
mbudwin {at} waggeneredstrom(.)com
or
For Immediate Release PR (for ITEXPO)
Todd Keefe, (617) 262-1968
todd {at} firpr(.)com