Dexterity names Palanivel Kuppusamy its new Chairman and CEO

- Anantha Krishnan, former Chairman and CEO, moves into a Strategic Advisor role -

Chennai, India, January 12, 2009: Dexterity, a pioneer and leader in Marketing and Customer Informatics*, today announced that Palanivel Kuppusamy, one of the Founders of Dexterity, will now become the Chairman and CEO. The company’s former Chairman and CEO, Anantha Krishnan (Krish), will move into a Strategic Advisor role.

Having founded Dexterity in 1999, Palanivel was the company’s Executive Chairman and CEO until Krish’s entry in early 2008. Commenting on the corporate re-structuring, Palanivel said, “Krish came onboard when Dexterity decided to move beyond Technology and KPO into Marketing and Customer Informatics. A former Accenture partner, with invaluable experience in Analytics and Marketing Strategy, Krish has been an inspiring leader. He has put in place best practices and processes and helped Dexterity move up the value chain.

Although he is moving into an Advisor role, the momentum we have set will enable the company to grow aggressively.”

Commenting on this change, Krish said, “I have enjoyed building the Marketing and Customer Informatics capabilities at Dexterity. We have developed an industry-leading strategy and process and I’m extremely confident that the team, under the leadership of Palanivel, will successfully operationalize it. While I collaborate with Dexterity as an Advisor, I’m also looking forward to helping the industry build complementary capabilities to make India the destination of choice for the Marketing and Customer Informatics business.”

Speaking on the occasion, Palanivel said, “Dexterity is well poised to capture a significant share of the USD 32-billion Marketing and Customer Informatics market. Over the last three years, the revenues of the company have more than tripled. In the context of the global recession, there is a huge need and opportunity for Market and Customer Analytics. With its expertise, Dexterity can help its clients worldwide understand and, consequently, retain their customers.”

*Marketing and Customer Informatics includes solutions like Market Research Outsourcing (MRO), Marketing and Customer Data Management, Analytics and Insights Delivery.

Palanivel is a Management postgraduate from IIM Indore and an Engineering graduate from the Government College of Technology (GCT), Coimbatore. Prior to Dexterity, he handled assignments with Market Research industry leaders like ACNielsen and NMR. He has worked with Dun & Bradstreet’s software business and Cognizant Technology Solutions.

About Dexterity:

Founded in 1999, Dexterity is a pioneer and leader in Marketing and Customer Informatics. The company has two offshore development facilities in Chennai and subsidiaries in USA, Germany and Sweden. Dexterity, whose clientele includes global Top 10 Market Research (MR) and Fortune 500 companies, is among the top Indian companies providing Technology, Process and Analytics services for Market Research and Customer Analytics.

For three consecutive years now, Dexterity has been among Deloitte’s “Technology Fast 500 APAC” and for two consecutive years among Deloitte’s “Technology Fast 50 India”. The company has been named in Hewitt’s ‘Best Employers in India 2007’ study.

For further details, please contact:

Nikhila Kesavan/ Shraddha Susarla

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