VARIETY Presents “15 Minutes of Fame” A Live Video Series At this Year’s Sundance Film Festival

For the second consecutive year, VARIETY will take to the streets at the Sundance Film Festival to give filmmakers, actors, writers and directors a shot at “15 Minutes of Fame.”

Already confirmed for interviews are Chris Rock, Pierce Brosnan, Susan Sarandon, Anne Heche, Kristen Stewart, John Krasinski, Don Cheadle, Ashton Kutcher and many more.

“This is a fun and informative way to give audiences access to the filmmakers at this year’s festival. `15 Minutes of Fame’ is like a back-stage pass to Sundance,” said Neil Stiles, President and Publisher of Variety. “Audiences world-wide will be able to go to Variety.com to see and hear the talent who come to Sundance to showcase their newest projects.”

Variety’s Sundance interviews will shoot from the New York Lounge on Main Street in Park City Friday, January 16th through Monday, January 20th. Log on to Variety.com to watch!

Variety’s “15 Minutes of Fame” is presented by Dell and sponsored by JVC, Keen, SEIU and Starz.

About Variety

Variety is the leading publication for entertainment news, recognized and respected throughout the world of show business. The Variety Group – Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com – are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).

About Dell

People worldwide can buy Dell online http://www.dell.com/, by phone and in nearly 20,000 stores.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

JVC Professional Products Company, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC Professional Products Company product, visit JVC’s Web site at http://www.jvc.com/pro.

About KEEN

KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor brand that delivers innovative hybrid products, enabling all outdoor enthusiasts to live an active lifestyle. Founded in 2003, KEEN was first recognized for its Newport sandal, which featured patented toe protection technology.

Keen strives to demonstrate integrity and leadership, especially on social and environmental commitments, while promoting an inclusive outdoors community. Through its giving program Hybrid. Care, the company provides support to a variety of social and environmental organizations around the globe.

Based in Portland, Oregon, KEEN products are available in retail locations in the United States, Canada, Australia, New Zealand, Asia, Central America, South America and Europe. To learn more, visit www.keenfootwear.com.

About SEIU (Service Employees International Union)

With 2 million members in Canada, the United States and Puerto Rico, SEIU is the fastest-growing union in the Americas. Focused on uniting workers in healthcare, public services and property services, SEIU members are winning better wages, healthcare and more secure jobs for our communities, while uniting their strength with their counterparts around the world to help ensure that workers—not just corporations and CEOs—benefit from today’s global economy

About Starz Entertainment

Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz and Encore brands with approximately 17.4 million and 31.6 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advances services including Starz HD, Encore HD, Starz On Demand, Encore On Demand, MoviePlex On Demand, Starz HD On Demand, Encore HD, On Demand, MoviePlex HD On Demand and Starz Play. Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, which is a controlled subsidiary of Liberty Media Corporation, and is attributed to Liberty Entertainment Group, a tracking stock group of Liberty Media Corporation.

Contacts

For VARIETY
Marian Koltai-Levine, 914-672-2418
Marian {at} mklpartners(.)com