Indie Mobile and Dijit to offer Indies ‘Tactical Retail’ via mobile

· Roots Manuva first act to benefit

3pm Tuesday 20th January ’09, Midem, Cannes: – Mobile marketing and distribution agency Indie Mobile today signed a deal with US mobile content and widget-based storefront specialists Dijit to become the exclusive distribution partner to Independent Labels for their powerful Dijit mobile retailing tool in the UK and Europe. The deal will allow Indie Mobile to create and build customised ‘mobile shops’ which can be used on artist websites and social networks such as MySpace, Facebook, and others to help labels retail mobile content to fans worldwide.

In sharp contrast to expensive and inflexible integrated digital stores the Dijit mobile store will come in “Widget” form. It will be easily deployable on a campaign by campaign basis and able to be distributed across both official websites and virally by fans. Indie Mobile will be creating a specialist strategy to utilise and adapt the Widget for the UK and European Indies to build on Dijit’s US success with clients such as EMI, MGM Studios, Nettwerk Records, Ingrooves, and others already using the technology.

The first act to benefit from use of the new Widget will be Roots Manuva with the intention of deploying the retailing solution across his official website, Myspace site and across a myriad of media and fan sites.

“2009 is going to be the year of ‘Tactical Retail’” according to Indie Mobile Founder and MD Seth Jackson “while we are seeing a slow decline in the traditional portals for selling mobile personalisation content, there is a sharp rise in sales when you take the retail environment to the fans. To sell music and video directly to fans you need a solution that is flexible enough to work in any environment online and can be quickly deployed to wherever the fans happen to be whether that is a MySpace page, a fansite, a blog or a large media site. This is the approach we have to using mobile retail in the live environment and we now have the capability to do this online.

“We are very pleased to be working with a partner such as Dijit that shares our passion and creativity for combining music and technology.”

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About Indie Mobile

Indie Mobile is an award winning mobile marketing and distribution agency sitting within the [PIAS] Entertainment Group. It provides global mobile distribution services to over 300 rightsholders into more than 200 mobile content retailers providing all functions from retail strategy, sales and marketing to encoding and delivery. The agency also produces creative and effective mobile marketing campaigns and direct to consumer strategies on behalf of its label partners

Visit www.indie-mobile.com for more: .

About PIAS Entertainment Group

The [PIAS] Entertainment Group is the definitive marketing, sales, distribution and licensing solution offering a highly professional and flexible service for music, film, comedy and sport repertoire on an international basis.

Headquartered in Brussels, Belgium, [PIAS] Entertainment Group supplies a broad range of highly professional services for leading repertoire owners across both physical and digital routes to market. The group also has significant operations in the UK, France, Netherlands, Spain, Germany, and Ireland. In addition to its local operations [PIAS] Entertainment Group has an international network of partners that enables it to offer its services on a truly global basis.

[PIAS] Entertainment Group owns premium repertoire via its [PIAS] Recordings, [PIAS] Visuals, [PIAS] Comedy and publishing operations. It also has significant interests in the record label Wall of Sound, the film company Twin Pics and mobile specialist company Indie Mobile.

Visit www.pias.com for more.

About Dijit

Dijit was originally founded under the name XLR8 Mobile in 2006 as an international mobile content provider and a direct to consumer technology platform. Dijit offers solutions for everyone in the mobile value-chain, including content distributors, entertainment companies, consumer brands, licensing agents, independent musicians, graphic artists, and anyone else trying to monetize their business in the mobile marketplace. Dijit digital storefronts are easy to build and implement, instantly transforming any website into a virtual business for mobile content.

For more information visit, www.dijit.com

Media Contact

David Gerzof

646-912-6789

dgerzof {at} xlr8mobile(.)com