Axel Springer Media Impact and Tremor Media close agreement on cooperation in online video marketing

Munich, January 22, 2009. Tremor Media, a worldwide marketing specialist for online videos and Axel Springer Media Impact have signed a cooperative agreement for online video marketing. The central sales house at Axel Springer AG will be implementing products by Tremor Media, including their Acudeo technology, for various online features in the future.

The Acudeo Video Monetization Platform enables delivering online video ads with the same target group accuracy as with conventional banner advertising easyly. Acudeo provides for the support of marketing activities and for the integration of additional marketing partners. Ads are displayed in the highest possible resolution, even up to HD quality.

“Online video will be an important trend throughout the coming years. It combines the advantages of highly effective advertising with opportunities for interaction and targeting, which characterize the strength of the Internet,” says Robert Bosch, Managing Director Crossmedia & Sales at Axel Springer Media Impact.

The first observable outcome of the cooperation will be the crossmedial introductory campaign for the new Mini convertible in the spring of 2009.

“Tremor Media offers the broadest product portfolio available for online video – from pre-roll ads to all forms of in-banner video ads. Axel Springer sets the bar on the Internet and is already an important player on the online video market. For us, co-marketing with a media publishing company that has such a variety of content and target groups is an outstanding start to the New Year,” exclaims Christian Baudis, Executive Managing Director Europe.

Tremor Media, Inc., New York, is a leading company in the USA for the marketing of online video. With more than 1,400 publishers and more than one billion video views, the Tremor Media network reaches more than 60 percent of the American population. With new locations in Munich and London under the name Tremor Media Europe GmbH, its European expansion began in 2008. Christian Baudis is its Head of European Business.

About Tremor Media

Tremor Media is the leading online video advertising network, currently providing U.S advertisers with both in-banner and in-stream video advertising opportunities on over 1,400 top-tier publisher sites with more than 135 million unique visitors per month and is ranked #4 in comScore’s VideoMetrics AdFocus report. Tremor also offers the Acudeo Video Monetisation Platform for publishers, a full suite of products and services to monetise streaming video and maximise ROI. Tremor’s full service solutions offer the necessary tools for advertisers and publishers to utilise online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com

Corey Kronengold

Sr. Director, Marketing & Communications

Tremor Media
122 W 26th St, 8th fl.
New York, NY 10001

tel: 646.278.7417, fax: 646.224.8177

ckronengold {at} tremormedia(.)com