VIA to focus on “Small is Beautiful” Personal computer platform Strategy

VIA to focus on “Small is Beautiful” Personal computer platform Strategy

New Delhi June 8, 2006– Chipmaker VIA Technologies today laid out its strategy to focus on miniaturization of the Personal Computer (PC) platform based on its unrivalled power efficiency and rich feature integration to meet the growing demand of small form factor devices.

Centered around the key theme of how miniaturization and integration on the PC platform is accelerating the extension of the PC platform into new form factors, new usage models and new markets, thereby prompting the proliferation of digital intelligence.

Mr Wenchi Chen, President and CEO of VIA Technologies said “ VIA’s comprehensive strategy covers silicon, platform and system level innovation in driving the transition of the PC to devices with consumer electronics appeal”.

“These days, the industry is talking about performance per watt, which is important on a silicon level; however, we believe that the industry should be thinking of new metrics, such as features per square inch at the platform level, and functionality per pound at the mobile system level, or per litre for desktop systems,” said Wenchi Chen, President and CEO, VIA Technologies, Inc.

“ Via plans to launch ‘John”, the next advance in the VIA CoreFusion processor platform series that combines a VIA C7-M mobile processor core along with the upcoming VIA VX700 mobile chipset. As a processor plus core logic in a single, complete package, John will play an important role in maintaining the pace of miniaturization especially in the mobile space, when it is launched later this year”, Mr Chen added.

“ Company also plans to launch Vogue PC, a new concept in personalized PCs that combines a full featured PC module with a “wardrobe” of designer shell outfits, enabling consumers to select a look to suit each environment. More will be revealed in Q3’06 about this exciting concept, which looks set to redefine the lifestyle PC’ He added.

Mr Chen said ‘VIA’s leadership on power efficiency is the catalyst driving the convergence of notebooks and handhelds into new device categories such as Ultra Mobile PCs, like those of partners TabletKiosk and PBJ, and further to PC phones, such as the DualCor cPC, which combines full PC functionality with a PDA and a phone in a ultra compact handheld form factor’.