eRevMax Enhances Channel Management Products To Meet Economic Challenges

RTShopper and RTAllocator built to sustain revenue and maintain occupancy

New Delhi, 27 January, 2009: Leader in online channel management technologies, RateTiger has launched enhanced versions of its channel management products to help hoteliers fight the economic slowdown.

RTAllocator Pro and RTShopper Pro now have additional features added to perform more advanced strategic operations in order to help hoteliers stay ahead of the game during 2009.

The enhanced features will help revenue managers to further optimize updating third party distribution channels and stay ahead of local competition.

Alongside other changes RTShopper Pro will now allow shopping by specific room types instead of shopping for the lowest price only; archive historical information; deliver automated daily reports and allow customized monitoring of competitor rates.

RTAllocator’s enhanced functions allow revenue managers to further customize tax and commission setup, use calendars more smartly, map Generic Room Types and configure weight values as granular as per day or season.

eRevMax believes that the changes will enable hoteliers to keep even better control of competitor room rates and will help to increase occupancy. The Pro products as well as RTChannelmanager and RTStrategy are RateTiger’s supreme product suites.

“We have been building our products over the past eight years to help hoteliers sustain business during challenging economic conditions and maximise online sales,” says Andrew Morsi, CEO. “With a greater focus of consumers on the online environment, hoteliers need to ensure they are making the most of these channels as traditional distribution methods become outdated. Most of our system enhancements are based on feedback from our customers as we continually listen to requests. This lets us meet increasing demands from online channel management customers.”

With analyst expectations that RevPar will decrease between 10 – 12% during 2009, eRevMax will be further assisting hotels through consultation, education and support with the aim to keep business as constant as possible during the coming year.

About eRevMax

eRevMax has been a leader in online distribution management tools since 2001 and continues to pioneer new technologies for the hospitality industry. RateTiger, by eRevMax, now operates in 60 countries and 415 cities across the world and has become the industry-wide benchmark for managing online distribution. The RateTiger product portfolio enables hoteliers to switch from a time-consuming and complicated multi-channel process to a single point of entry to the market, hence allowing for easy update of distribution channels and travel portals, and rate comparison with competitors, in real-time.

Features and Functionality: eRevMax is known for its innovative product offering that allows hoteliers to:

· View current inventory allocation and rates at multiple Websites on one screen

· Allocate rates and inventory to maximum gain

· Maintain rate/room type plans to reduce manual interference during updates

· Update revised allocation and rates in real-time

· Maintain an updated log of competitor updates

· Access summarized reports to view entire inventory positions

· Access built-in extranet rules, allowing users to adhere to each site’s capabilities and restrictions.

eRevMax is headquartered in the U.S., with an office in London and technical development center in Kolkata, India. eRevMax employs more than 170 people across the globe. For more information please visit http://www.erevmax.com

For further information, kindly contact:

Richa Gaur

Blue Lotus Communications

9990940503

011-46517241/42

richag {at} bluelotuspr(.)com