AccuData Reveals Database Management and Direct Marketing Expertise Through Integrated B2B Campaign

Executive VP of Business Development and Marketing Leads Web 2.0 Thought Leadership Blog Initiative

AccuData Integrated Marketing, a leading full-service database marketing firm, today announced that the company is bringing its 20 years of customer acquisition, development and retention experience to the forefront of the database marketing industry, with the introduction of its new, integrated B2B campaign. At the center of the campaign is AccuData’s newly enhanced website (www.AccuData.com), which incorporates Web 2.0 functionality, including a blog, Letters@, and multiple resources to aggregate and share best practices in the database marketing industry.

“Having demonstrated success in increasing our clients’ ROI with AccuData’s proprietary database technology, marketing analytics and unmatched data resources, we believe now is the time to facilitate the sharing of information and ideas by opening an avenue of communication and partnership among clients and industry players alike,” said Joshua Goff, Executive Vice President of Business Development and Marketing. “The ‘Power of Partnership’ campaign affirms AccuData’s experience and expertise, and highlights our philosophy of helping our clients succeed by assuming a truly collaborative, consultative approach.”

Designed to simplify the decision making process for companies seeking to enhance their database and direct marketing efforts, the “Power of Partnership” integrated campaign leverages interactive media, email and direct marketing as well as print advertisements and public relations to communicate that AccuData is more than a list broker/manager and software solution provider. The AccuData campaign serves as a platform for direct marketing executives to discuss and improve systems, processes and products that will better enable them to achieve their ROI goals.

ABOUT ACCUDATA INTEGRATED MARKETING:

A leader in database marketing services, AccuData Integrated MarketingTM uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI. For nearly 20-years, AccuData’s industry experts have been dedicated to helping clients develop lead generation strategies and develop customized marketing solutions. AccuData has delivered results to more than 5,000 clients across the printing, agency, travel/hospitality, financial services, healthcare, ecommerce, energy/utility, retail and telecom industries. The company’s headquarters are located at 5220 Summerlin Commons Blvd. Suite 200, Fort Myers, FL 33907. For more information, visit www.AccuData.com or call 800.732.3440.

Contacts

For AccuData Integrated Marketing
Starmark International
Keith L. Strickland, 954-874-9000
kstrickland {at} starmark(.)com