Yesmail™ Presents “Organic and Paid Tactics to Grow Your Email and Leads Database” During the Online Marketing Summit

Yesmail™ (an infoGROUP company, [NASDAQ: IUSA]), a recognized industry-leading provider of permission-based online email marketing solutions, will present a 50-minute best practices session on “Organic and Paid Tactics to Grow Your Email and Leads Database” at the Online Marketing Summit in San Diego on February 6th at 2:15pm Pacific Standard Time.

Even with the rise of social media in popularity, when it comes to return on investment, email continues to lead every other channel. Tanya Hyde, vice president of Yesmail professional services will present a best practices session to marketers who want to optimize their email marketing program and tackle the challenges of growing email lists to produce leads. Attendees will learn how to employ a number of tactics to grow their email databases and reach more prospects and customers through tighter integration of their online programs.

Topics to be covered include:
How to optimize organic list growth
Where to collect sign-ups and how to optimize the process
An overview of paid tactics including co-registration, list rental and email update
How to convert prospects into customers

OMS is exclusively for marketing professionals interested in learning and networking. The summit’s sole objective is to educate on how to execute the best known practices in Online Marketing. Included in this summit are Hands-on workshops, on-site usability and SEO labs, thought-leader presentations, and peer-to-peer collaboration. The summit runs from February 4-7, 2008 in San Diego.

Who: Tanya Hyde, Yesmail VP of Professional Services

What: “Organic and Paid Tactics to Grow Your Email and Leads Database”

When: Friday, February 6th, 2:15 pm PT

Visit www.onlinemarketingsummit.com for more information or to register follow this link www.onlinemarketingsummit.com/registration.

About Yesmail

Yesmail is a recognized industry-leading provider of online emarketing solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of email marketing solutions and services for businesses of all sizes including, Yesmail Enterprise, Yesmail Express, Yesmail Direct and Yesmail Media Services. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best practices consulting. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with award-winning solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of infoGROUP. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore. For more information visit www.yesmail.com or call 1.877.Yesmail.

About infoGROUP

infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.

Contacts

infoGROUP
Catherine Needham, 503-419-0575
Sr. Director of Marketing
E-Mail: Catherinen {at} yesmail(.)com
or
Lisa Olson, 402-593-4541
Senior Vice President, Corporate Relations
E-Mail: lisa.olson {at} infogroup(.)com