Domain.com Just Says No! To Super Bowl Ads

The Super Bowl has been a proud American tradition for forty-three years, and Domain.com, a leading domain registration and web hosting company, believes it should stay that way. In an unprecedented decision that will surely shake the advertising community to its core, Domain.com announced that for the 43rd consecutive time, it will not advertise during the Super Bowl.

“We did not make this decision lightly,” said David Steinberg, Marketing Director for Domain.com. “After performing an extensive cost-benefit analysis, we found that the $3 million we’d have spent on a Super Bowl commercial could sustain our programmers’ computational prowess with more than 1,000,000 double espresso shots and 500,000 bags of potato chips.”

At a lower price per domain than other companies known more for their advertisements than their offerings, Domain.com has ensured it will be able to continue providing not only superior customer service but better value than the competition.

“I’m thrilled with the decision Domain.com has made,” says one Domain.com customer. “Domain.com has proven that its focus is on the customer — not flashy commercials. Don’t get me wrong, I appreciate large ‘enhancements’ and big ‘assets’. However, for me they have nothing to do with getting a website up and running.”

Domain.com’s Top Five Reasons for Saying No to Super Bowl Ads

5. Who needs a Super Bowl ad? (OK, truth be told, we’d take one for free).

4. Wardrobe malfunctions can’t help you build a website.

3. You shouldn’t have to turn off your browser’s safe filters to buy a domain.

2. Women buy domain names too.

1. Who takes business advice from someone who drives in circles for a living?

Contacts

Media:
Edelman Media Relations
Rian Merrill, 503-471-6845
rian.merrill {at} edelman(.)com