N.C. Ad Agency Launches Website to Celebrate This Year’s Best Super Bowl Ads

Super Bowl Ad Fans Can Follow Coverage Live at SuperBowlTalkies.com

On Sunday, Feb. 1, a North Carolina branding and communications agency will host its second annual “Talkies” awards to honor this year’s best Super Bowl ads.

Talk, Inc., a Wilmington, N.C.-based company, created the Talkies in 2008 to judge the creativity, innovation and effectiveness of the industry’s most expensive-and most watched-ads.

This year’s event kicked off with the launch of SuperBowlTalkies.com, a website that includes video commentary and favorite ads from past games, a blog feed tracking the agency’s ongoing Super Bowl ad reporting from TalkIncBlog.com, polls for readers to weigh in on their favorite ads and a live chat feature that allows visitors to comment before and during the game. Super Bowl ad fans can join the festivities by logging on to SuperBowlTalkies.com anytime through game day to chat live and follow the action.

With Super Bowl ads costing an average of $3 million for a 30-second spot, a nine percent increase from last year’s $2.7 million, every Monday morning quarterback talks about ads as much as, or perhaps even more than, the game. This year, the Super Bowl ad experts at Talk are monitoring how advertisers are making their investment stretch by integrating interactive websites, mobile marketing and social media. Talk is also keeping a close eye on how the economy is impacting advertising strategies and messaging.

“Super Bowl ads have the potential to be the best investment a major brand can make all year,” said Talk’s President & Creative Director Debbie Elliott. “Just like these brands, the Talkies awards demonstrate our agency’s ability to generate buzz and connect brands to their audience using social and interactive media strategies.”

Established in 1990, Talk, Inc., is a branding and communications agency that helps companies grow and navigate change. Headquartered in Wilmington, N.C., the agency operates a satellite office in Camden, S.C., and develops award-winning regional and national advertising campaigns for companies and organizations throughout the Carolinas. For more information, visit www.talkinc.com.

Contacts

Talk
Kirsty Piper, 910-395-5051; 910-548-6709 (cell)
kirsty {at} talkinc(.)com