Solavista Introduces Website, Advertising and Logo Design Analytics Service

New Web-Based Evaluation Platform That Improves Effectiveness of Advertising, Logo and Website Designs

Solavista today unveiled the first online focus group platform that provides design analytics for advertising agencies, graphic designers and marketers giving them rapid feedback on website, logo and ad designs based upon evaluations of actual consumers. Solavista’s proprietary market testing starts at just $99, with results provided to clients within 48 hours.

“Before Solavista, market research and focus group testing was too expensive, difficult and time-consuming for small to mid-size businesses, design firms or agencies,” says Brad Loebbaka, director of marketing for Solavista. “After Solavista, anyone can capitalize on the power of consumer evaluations to improve their designs, build their brand, more accurately target their audience and attract new customers.”

How It Works

Solavista is a web-based service so there’s no hardware or software installation required. Customers simply visit http://www.solavista.com to set up a test for their website, logo or ad design, choose the quantity and demographic composition of the consumer panel and what questions they want answered about their designs.

“Compared to the typical expense and hassle of conducting traditional primary market research, it simplifies the process for designers, agencies and marketers,” says Loebbaka. “It also minimizes risk that a particular design or concept might not resonate with the target market.”

Key Product Features
Logovista™ evaluates logo designs with consumers and determines which color schemes, emotional appeals or graphics resonate best with the targeted audience.
Webvista™ provides feedback needed to determine that a website appeals to the online target audience. Clients can evaluate layouts, navigation, copy and more.
Advista™ tests for advertisements keeps designers on the right track creatively and will also help lower anxiety on a new ad campaign before it’s launched. Solavista can test print ads, brochures, outdoor ads, Pay-Per-Click/banner ads and more.

Pricing & Information

Testing designs with 50 consumers is only $99. Utilizing 100 consumers is $149 and 500 consumers is $249.

To learn more about Solavista or to try it out, visit http://www.solavista.com.

About Solavista

Scottsdale-based Solavista provides design analytics for designers, agencies and marketers. Using their web-based qualitative research platform provides rich consumer feedback on website, logo, graphic and advertising designs to improve their effectiveness with target audiences. Additional information can be found at http://www.solavista.com.

Contacts

Solavista
Brad Loebbaka, 480-540-2552
brad.loebbaka {at} solavista(.)com