Intelligence of mobile navigation technology drives better user experience than current generation PND technology says Telmap CEO

- Telmap launches MOND2, the next generation in mobile navigation technology -

London, 5 February 2009: Telmap, the world leader in mobile location solutions, today announces the next generation in MOND (Mobile Optimized Navigation Data), a patented technology from Telmap that provides users with the most advanced experience in mobile navigation. MOND2, the next generation of MOND, introduces an innovative methodology that allows for a seamless and data optimized experience in mobile navigation that remains independent of the network.

As a result of Telmap’s legacy in mobile navigation and its unique approach to examining user behaviour trends, Telmap has analysed in excess of one billion journeys made using Telmap’s routing and navigation services. Such information has allowed Telmap to introduce a market leading technology, which will optimise mapping information for purposes of mobile navigation in an intelligent and cost effective manner across a wide range of low to high end mobile devices.

“The MOND2 technology boasts our latest innovations which firmly put mobile navigation ahead of anything currently available on the market, but technology is only half the challenge”, said Telmap’s CEO Oren Nissim. “As an industry, it is our responsibility to make sure we don’t just ’copy and paste’ the PND solution to mobile, but leverage the unique facets of mobility in handheld devices and develop an experience and service that fits that mould. Our focus is to create a more personalised location experience that can guide the user to any destination in the most efficient manner over any number of modes of transport – not just by car.”

Unlike other wireless navigation technologies that only download the requested route data from A to B – which should a user deviate from that journey would mean they would need to reconnect and recalculate the journey – Telmap’s latest MOND2 technology has the ability to automatically and seamlessly adjust to practically any change in a users’ route without the need to recalculate or download additional information. By including multiple alternatives to the route in advance, the new MOND2 technology ensures there is no delay in a users’ navigation experience. That consistency of experience also applies when a user makes or receives a call or using another function on the handset.

Following a recent announcement, UK analyst firm Strategy Analytics cited Telmap as users’ preferred navigation solution above competitors Nokia Maps, Garmin and TomTom. The report also revealed that more consumers are ready to adopt mobile navigation in the UK in preference to the in-car PND.

Telmap‘s MOND2 technology will be demonstrated at Mobile World Congress in Barcelona this month, visit Telmap at Hall 1, stand 1E02. You can also follow Telmap and CEO Oren Nissim on Twitter at www.twitter.com/telmap

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Notes to Editors

About Telmap

Telmap is a world leader in Mapping and Navigation Solutions. Since it was founded in 2000, the company has established a solid reputation for providing its customers with innovative, value added navigation solutions that open new business opportunities and generate new revenue streams. Telmap is the first company to provide a comprehensive cross-platform solution for mobile phones. The company’s flagship product, Telmap Navigator, enables users to find their destination quickly and easily by means of pinpoint accurate turn-by-turn navigation. Telmap’s unique solution which also includes a market leading LBS platform supports Java, Symbian, BREW Windows, BlackBerry and UIQ devices enables the mobile industry to extend the reach to new markets and customers.

Telmap is the #1 choice of mobile mapping and navigation solution and its technology has been chosen by leading industry players Orange FT Group, Vodafone, Vodacom, SFR, O2, AOL, Pelephone, Carphone Warehouse and more. For more information, please visit www.telmap.com or http://telmapnavigator.com

In November 2008, Research In Motion (RIM) awarded Telmap the ‘Life on BlackBerry’ award at the EMEA Alliance Program Innovation Awards in Monaco, which recognised Telmap for its contribution to the overall experience when using a BlackBerry device, and ultimately the product differentiation it has brought to the BlackBerry platform.

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For further information on Telmap, please contact Mi liberty:

Anne Ligory

T: +44 (0) 20 7751 4444

E: aligory {at} miliberty(.)com

Gemma Yates

T: +44 (0) 20 7751 4444

E: gyates {at} miliberty(.)com