Mobile Services Revenue from European Mobile Business Customers to Grow by over 4% CAGR, According to ABI Research

Europe as a region has the highest adoption of mobile services at 121% penetration and this is expected to rise to 135% by 2012. At these high penetrations, overall service revenue growth through the handset is expected to decline. However, ARPU is expected to continue growing among business users. In a new market data product from ABI Research, overall business revenue is forecast to grow at a compound annual growth rate (CAGR) of over 4%, a significant statistic considering that ARPU from consumer mobile services will stay flat at a CAGR of 0.1%.

Says practice director Dan Shey, “Not surprisingly, data services are providing the ARPU uplift driven by the uptake of smartphones, and adoption and usage of mobile e-mail and Internet services. However, the impact of these drivers as well as others is different for business customers in different occupational segments; the end result is a unique set of subscriber and ARPU growth rates, penetration, and total revenue opportunity by occupation.”

Shey adds, “In the current economic environment, focusing resources on the right business user segments is absolutely essential. Understanding the opportunities specific to each business subsegment will not only allow mobile suppliers to stay solvent in 2009 but will also position them for growth in better times.”

“European Business Mobility Vertical Market Analysis” (http://www.abiresearch.com/products/market_data/European_Business_Mobility_Vertical_Market_Analysis) forms part of the ABI Research Service Business Mobility (http://www.abiresearch.com/products/service/Business_Mobility_Research_Service). In this new product, mobile services forecasts are provided for five different mobile services: voice communications, messaging, information access services, computing applications, and computing/information access applications. Forecast data include customers, penetration, ARPUs and revenues for 22 occupational segments within European market.

ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com, or call +1.516.624.2500.

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