DIVE OLLY DIVE! PRESCHOOL SERIES SAILS AHEAD WITH NEW APPAREL & FOOTWEAR DEALS FROM KIDS WITH CHARACTER AND WIESNER PRODUCTS, INC.

LOS ANGELES, CA – February 10, 2009 – The MoonScoop Group’s Taffy Entertainment, a leading worldwide distribution, brand management and entertainment company representing brands from some of the largest animation producers across the globe, announces today new apparel and footwear deals with Kids With Character and Wiesner Products, Inc., respectively. The new licensing agreements are focused on Dive Olly Dive!, the award-winning, environmentally-conscious preschool series from Taffy Entertainment and Mike Young Productions, which airs on PBS Sprout in the US.

Kids with Character, a leading children’s wear company, will market an extensive line of Olly-themed children’s outerwear, swim and sportswear, t-shirts, hats, headbands, sunglasses and more. Wiesner Products, Inc. will create and market a complete line of athletic and beach footwear, boots, sandals, slippers, slipper socks and more.

Dive Olly Dive! follows the fun-filled underwater escapades of Olly and Beth, two young research submarines-in-training. The two live in a deep-sea research center known as SURF – the Special Underwater Research Facility, where they experience the joys and challenges of life in their underwater world, much in the same way that preschoolers experience life in their world. Created using the latest advances in high-definition 3D CGI animation, the series features an incredibly lifelike underwater world, along with storylines that educate children on the delicate nature of the ecosystems that exist beneath the oceans.

The show is a winner of the 2008 Parents’ Choice Award and Hugo Television Award (Certificate of Merit), in addition to being nominated for an Emmy® Award, Prix Jeunesse and Best Animated Series at the 2008 Annecy International Festival of Animated Film.

“Dive Olly Dive! is one of those timeless kids’ series with universal appeal,” said Charles Mizrahi, President, Kids With Character and Wiesner Products, Inc. “It has already gained a strong following among PBS Sprout viewers and we’re excited to bring a variety of fun licensed products to kids and their caregivers.”

“Wiesner Products and Kids With Character have developed a great reputation in the business for high-quality, fun products and we think they are the ideal partners on this preschool-focused show,” said Cynthia Money, President, Worldwide Consumer Products and Marketing for MoonScoop. “We look forward to seeing the innovative products they’re developing for the ever-growing number of Olly fans in the marketplace.”

Dive Olly Dive! is a co-production of Mike Young Productions Limited (MYP), Flying Bark Productions of Australia, KI.KA, ARD of Germany, Telegael of Ireland and GDC. Created by Andrew and Ian Ross, it is produced with the support of the MEDIA Plus Programme of the European Community.

About Taffy Entertainment

Part of The MoonScoop Group, Taffy Entertainment (www.TaffyEntertainment.com) is a leading worldwide distribution, brand management and entertainment company representing brands from some of the largest animation producers across the globe. This includes the prolific Mike Young Productions; MoonScoop Productions, the top producer of animation in Europe; and select properties from third parties. Taffy’s library for distribution and/or consumer products includes the Emmy® Award-nominated series “ToddWorld,” “Dive Olly Dive!” and “Growing Up Creepie,” as well as “Pet Alien,” “Titeuf” (TooTuff), “Mix Master,” “Fantastic Four,” “Code Lyoko” and “Casper,” among many others. With offices in Paris and Los Angeles, the company has fully-integrated production, distribution, licensing, merchandising and marketing facilities. It also has a library that includes over 3,000 half hours of animation, encompassing some of the most recognizable worldwide brands and best-loved animated creations in the global television market. The company also distributes to leading broadcasters in 160 countries around the world.

About Wiesner

Wiesner Products is one of the fastest growing Footwear and Sock companies in the licensed business. The company has experienced double digit sales increases over the past five years, significantly better than the single digit growth of these categories. WPI designs and markets a full range of footwear and socks for adults and children. These items are marketed with a strong line up of major licensed trademarks through Department, Specialty, Mass, Food and Drug stores in the US and Canada. The company’s success is due to its dynamic, professional staff that utilizes a hands-on approach to help retailers build and maximize sales opportunities. The company’s design team is one of the best in the business and is backed by company owned offshore factories, to ensure quality product delivered on time. WPI holds licenses from brands such as Aerosoles and Bongo. Kids character licenses from M&M’s Mars, Nickelodeon, United Media, WWE and Warner Brothers.

About Kids With Character
Kids with Character designs and markets children’s sportswear/outerwear products through a wide range of retailers including Department Stores, Mid Tier, Specialty and Mass. KWC holds licenses from Disney, Warner Bros. and American Greetings (Care Bears) and the Bongo jeans wear brand license for all children’s outerwear. KWC’s experienced staff and off shore facilities are dedicated to providing its customers quality product, significant value, on time delivery and a communicative environment.