Reliance Mobile enhances value proposition for its GSM customers with Lifetime Offer

· Announces double talk time offer for every recharge till 31st March 2009 for both existing and new customers

Karnataka, February 11, 2009: Following the successful launch of its GSM service, Reliance Mobile GSM has further enhanced the value proposition for its customers by adding a new leaf to its existing Customer Experience Programme.

The earlier Customer Experience Programme was much appreciated by the customers and the feedback received from the delighted customers provided stimulus to the new and improved Customer Experience Programme.

The new offer effectively addresses the issues of incoming validity and talktime. Earlier Reliance Mobile GSM had offered limited validity of either 3 months or 6 months which has now been enhanced to lifetime validity, by default. Thus, all new Reliance Mobile GSM connections will come with lifetime validity at a nominal charge.

Prior to this offer, the Reliance Mobile GSM customers were entitled for free talktime only, but this offer not only provides free talktime over a period of 90 days but also doubles the talktime on every recharge done till 31st March 09.

In a nutshell, the new offer provides the following:

lifetime validity
double talktime benefit on all recharges done till 31st March 09
· Daily talk time credit of Rs.4/- for 90 days, thus a total talktime of Rs.360 which is 6 times the recharge value

Now the existing GSM customers of Reliance Mobile can get lifetime validity and double talk-time benefit, on every recharge, by loading a special tariff voucher of Rs.26. The additional talk-time can be used to make local calls and send SMS to any network.

To supplement the above and targeting the youth segment, the company has introduced an SMS pack which will provide 500 local SMS free at a nominal rate of Rs.32.

Commenting on the new Offer R.Swaminathan, Regional Head – Karnataka and Andhra Pradesh, Reliance Communications said “We have received tremendous customer response for our GSM service since its launch in January 2009. By offering Lifetime validity, lucrative benefits and other gamut of services, we are fulfilling customers’ expectation of a delightful communication experience. We will continue to explore new opportunities to provide our Reliance Mobile customers with unparalleled network quality, customized tariff plans, constant innovations and best in class services

Reliance Communications recently launched a nationwide GSM service covering over 1 billion people in 16,000 towns and 4, 50,000 villages. Compared to aging mobile networks prevalent today, Reliance Mobile, India’s No.1 Network with 3G Ready capabilities will introduce a number of customer-centric innovations over the next few days. These include:

§ Next-gen electronics for super digital voice clarity

§ Seamless coverage on major railway routes, national and state highways through dedicated mobile towers

§ Access to a Reliance owned fibre network for unlimited capacity – both in India and overseas, resulting in unmatched quality on local, STD or ISD calls

§ Nationwide enhanced EDGE for fastest internet access speeds

§ Widest R-World® mobile content offering entertainment, music, news, cricket, bollywood, maps and search

§ One-click set-up and access to email and social networking offering communication convenience of a PC

Reliance Mobile GSM service allows its customers the use of widest range of over 210 handsets and devices compared to any other operator in India. Reliance’s customers can also roam globally across 200 countries.

About Reliance Communications

Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 63,000 crore (US$ 14 billion), cash flows of Rs. 12,000 crore (US$ 3 billion), net profit of Rs. 8,000 crore (US$ 2 billion) and zero net debt.

Reliance Communications is India’s foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 65 million including over 2 million individual overseas retail customers, ranks among the Top 10 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 450,000 villages. Reliance Communications owns and operates the world’s largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.